The clothes designed by the designer are to be marketed. In the first professional course for all designers, the teacher will emphasize that it is necessary to design clothes for the customer group.
As a designer sent by the head office, Su Meng can’t even figure out the group the company serves. It can be said to be a great dereliction of duty.
Bill and the others in the meeting looked at the elegant woman on the cover in the coat, skirt-covered hip, and ankle-length high-heeled boots, and couldn’t help whispering.
“Isn’t our company always targeting young women? This outfit is too elegant and mature. It’s not that designer Su has mistaken the client’s target, right?”
“I thought she was sent by the head office. There must be a few brushes. Unexpectedly, she couldn’t figure out even the most basic customer group.”
Bill frowned tightly, his sharp eyes staring at Su Meng, his arms folded unhappily, “Su, work attitude must be correct!”
This is not a heavy sentence, but it is even a heavy sentence to say it in front of the company’s owner.
Lin Xiyu smiled contemptuously.
Su Meng said without changing her face, “Bill, don’t worry, take a few minutes to listen to my explanation?”
Bill nodded and motioned for her to continue.
“I know that maybe everyone here is wondering if I made a mistake about the customer group. But I definitely didn’t make a mistake!”
“Since its establishment in 1950, VG has been committed to the clothing design of young women. The age group is concentrated between 18…25 years old. Under the influence of Wundt designer in 1980, the main clothing positioning in the past 30 years has been Trendy brand.”
Lin Xiyu listened impatiently, “Designer Su, you only have five minutes, so don’t waste the information that can be found on Baidu Encyclopedia, okay?”
Su Meng nodded, speeding up his speech slightly.
“From the age of 18 to 25, according to the growth trajectory of the young people in China today, it consists of two stages. From 18 to 22, they have just graduated from high school and started college life. The three years from 22 to 25 are the initial entry into society. The customer groups in the first stage like fashion brands, and our company’s products are fatally attractive to them. This time can also be found through market research. But for the young people in the second stage, we design all kinds of fashion brands. It’s not so suitable for them because they have to participate in work and even participate in some formal occasions.”
Su Meng’s words caused contemplation on Bill and the others’ faces.
Bill being a foreigner may not feel so deeply. But the other native Chinese in the conference room couldn’t help nodding their heads and agreed with her.
For many young people who have just graduated, the most difficult problem is buying clothes.
The brand you like when buying college will seem naive. But buying clothes for more than 30 mature men will look too mature and nondescript.
If there are clothes that can neutralize these two styles, they will definitely be liked by young people who have just graduated.
Lin Xiyu couldn’t help but interject, “We designed it this way for more than 30 years. Sales have been going up in the past few years. There is no need to adjust the style. On the contrary, our original user base will be lost.”
Bill nodded in agreement, looked at Su Meng, waiting for Su Meng’s explanation.
Su Meng laughed instead, “Designer Lin, you are wrong. It’s because our style has been changing for more than 30 years, so the company’s clothing sales will drop every year in the five years of three years ago. Will come to China to open branch offices.”
VG, as the first country F clothing company to open a branch in China, was ridiculed by many F country colleagues at the time.
However, when the financial report came out that year, the exponential increase in clothing sales and profits slapped many people in the face, stimulating F country clothing brands to open branches in China one after another.
Bill didn’t think that Su Meng dared to say this, and he coughed.
Su Meng finally concluded, “The world is not eternal, and our clothing style can’t be eternal.”
Lin Xiyu was blocked with nothing to say.
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