“I learned it from Gao Wenhui.”
At the same time, in the group-buying WeChat group, Sunai’s boss Aite and his wife gave out red envelopes every day, while others lurked in the group waiting for opportunities. In just a few days, the milk powder money Jiang Qin had just saved was divided up. .
“The Milk Stealer”
It is such a simple program that turns the custom of red envelopes into the most effective business method.
This red envelope effect lasted until March, and screenshots of red envelope balances could still be seen everywhere in WeChat Moments.
And if you grab a red envelope, you have to use it. Even if you don’t use WeChat payment, you still have to bind your card to withdraw cash.
Let users have money in their wallets first, and then force them to use it. This backward-looking business logic makes WeChat Pay the biggest winner during the entire Spring Festival.
From the end of January to March, when the cold gradually subsided and the ice and snow melted, the number of WeChat Pay users increased crazily. By the day of Jingzhe, the number of users had reached 32% of the entire market.
The online businesses of Alipay and QuickPass are relatively stable, but their offline businesses have been affected.
“Damn, sneak attack!”
Ma Yun was shocked and angry, and immediately launched the red envelope business, but it didn’t make any splash.
Red envelopes contain all kinds of human feelings and sophistication in Chinese society. To put it bluntly, they are a kind of monetization of interpersonal relationships. As a social network, they are the fertile ground for interpersonal relationships. Therefore, only WeChat can use red envelopes. This is an unsolvable problem. bureau.
At this time, the taxi market, which had temporarily stopped due to the Spring Festival, began to reignite the war.
Travis had said years ago that he wanted to clean up the battlefield and end the war, but Beep and Kuai De had been procrastinating and had not made a choice between surrender and death.
So at the beginning of spring, Uber directly increased its investment in the market, burning the market with furious momentum, intending to directly destroy Bibi and Kuaidi.
As for Didi, Travis doesn’t like it.
Didi has only had a small market share since it was launched in December, and it has not even reached the peak level of Bumblebee. How could he like it?
In his opinion, Didi was no match at all, just an ineffective stumbling block, the kind that could be overcome with a little bigger step.
At this time, Cheng Wei heard a rumor about Didi.
Some people say that Didi is not only developing its business in Shanghai and Kyoto. They are also developing Linchuan and the five surrounding cities, but their posture is extremely low-key.
“I understand. Jiang Qin wants to encircle the city from the countryside. Shanghai and Kyoto are just pretending to attack. They want to master the second-tier cities, extend the business chain, and encircle them as a whole.”
“This is a classic method they used during the group buying period. I just said that the preparation for group buying does not stop there.”
Chen Chuanxing is communicating with Cheng Wei more and more frequently, mainly because they currently have the same opponent, Uber.
When Chen Chuanxing learned that Didi was working in the second-tier market, his doubts gradually dissipated, and he finally understood the route Didi wanted to take.