Because consumers in these two places are already familiar with the Didi brand.
So when Didi directly opened up the market with the help of private cars, all the accumulation and suppression in the early stage exploded at this moment.
The emperor of the O2O field is back.
In the following two days, the headline “I work part-time as a driver in Didi, earning over 10,000 yuan a month” has been read more than 100,000 times.
This news… looks familiar.
They seemed to have said the same thing during the takeout war.
Hey, hey, look, there is a place where it should have been written as “group takeout”. This is the same soft article that was revised and republished last time!
But just such a soft article, with the blessing of traffic from all platforms, attracted many private car owners to flock to it.
The online taxi-hailing market has been broken.
The online car-hailing track is officially open.
Because it involves an undefinable gray industry, Didi cannot use conventional publicity methods.
For example, come to Didi to be a part-time driver, or Didi sincerely invites you to become a driver. This kind of thing is not acceptable.
Just like Alipay in 2004, it continued to develop without a license, but it could not advertise openly.
But the headline article is not an advertisement, it is news, and at certain times, news has far more promotional value than advertising.
Didi’s registration volume soared, opening its mouth like a mouth and showing an overwhelming attitude towards Uber.
“Foreign Internet companies cannot survive in China. This is a truth and no one will be an exception.”
“Uber? That sounds awful. Can you give me a name?”
“What’s the name of that American? Tesla, right? He looks like he hasn’t woken up. How can he compare with Yanzu?”
“Oh, your name is Travis? Tsk, tsk, tsk, the name sounds like a sled dog.”
“What? Don’t you want me to ridicule a friend and businessman and damage the international image? No, he is just a friend and businessman with feathers, he is just a toy!”
After Didi conquered Shanghai and Kyoto at full speed, an interview clip that failed to pass the review was leaked, creating a wave of extreme ridicule.
Before Travis could get angry, he received a document from the group.
“Dear Mr. Travis, I will not acquire 60% of the equity and let you cash out. I will love you until the end.”
“…”