Years ago, the market research team had already conducted five-month inspections of these four markets, so the establishment this time was very smooth.
However, group buying this time did not start with group buying like in China, but started with takeout.
Because according to previous market experience, the growth rate of the food delivery industry is far faster than that of group buying. Changing the development sequence of group buying to first food delivery and then group buying can save 50% of development time.
So the overseas platform Keeta was officially launched.
South Korea has a higher latitude than China, so even though spring has arrived, Koreans still need to wear coats to keep out the cold.
In Cheongdam-dong, Seoul, a group of people in suits and ties waved to each other on the street, and then got into their cars after saying goodbye.
“President, where are we going now?”
“back office.”
“OK.”
German food delivery giant Delivery Hero, also known as Delivery Hero in Chinese, is currently doing well in South Korea. Liu Yihua, the former CEO of China, left China after being beaten up and transferred to South Korea to start the market here. .
Although the domestic record is not good, Liu Yihua is experienced after all, and he has lived in South Korea for many years, and the company boss still trusts him.
Of course, Liu Yihua did not live up to this trust.
After abandoning the Chinese market in 2013, they spent two years developing their Korean business, which is now quite large.
To be honest, the business environment in South Korea is much friendlier than that in China. There are not so many people fighting for it. As long as it can provide high-quality services, you can start quickly.
Liu Yihua didn’t know what paradise was until he came here. Compared with it, the involution of the Chinese market is like hell.
When we returned to Delivery Hero’s Korean branch from Cheongdam-dong, it was lunch time, and the employees were all eating at their workstations.
As a takeaway company, of course employees eat takeaways from Delivery Hero.
Liu Yihua walked by with a smile and greeted the grassroots employees. Suddenly he stopped and looked at the takeout of one of the employees.
His takeout box is wrapped in a plastic bag with Delivery Hero’s name and logo printed on it, and it looks quite nice.
The efficiency of the publicity department is still very good, and it has begun to unify packaging and expand brand influence.
Liu Yihua walked into his office and saw his secretary walking in with a stack of documents.
“President, a new food delivery company has appeared recently, called keeta, and it is developing very fast.”
“Local company?”
“No, they’re from China.”