“Secretary Chen, where is the manager?”
“It’s the end of the year, the manager went to dinner with partners, do you have anything to do?”
Wang Bolin held the data table in his hand: “When will the manager come back?”
Secretary Chen shook his head: “Then I don’t know, you know, there are all kinds of social activities at the end of the year, and I haven’t seen him for several days.”
“Forget it, I’ll call him.”
Wang Bolin left the manager’s office and was about to dial the phone when he saw the colleague who was taking the coffee looked at him: “What are you doing?”
“I have something to do with the manager. The data increment of Douyin seems to be different from our previous estimate.”
“Let me see what’s going on?”
The colleague took I glanced at the data sheet in his hand: “It’s a normal increase. Tonight’s headlines are promoting Douyin. It’s not strange to have such an effect.”
Wang Bolin looked at him: “Isn’t it strange?”
“Where do you think it’s strange?”
“Before we joined our company, we were doing software promotion, you know? I have been exposed to the promotion channels of Tonight’s headlines. Logically speaking, the sustainability of this channel will not be so strong.”
Wang Bolin expressed his thoughts and pointed to the curve with an increasing increase in the increase to show his colleague: “It’s increasing at an accelerated rate, isn’t it strange?”
The colleague was stunned for a moment, then looked down and frowned.
The reason why advertisements are called advertisements is that they have marketing properties. Even if the channel’s communication efficiency is high, its subsequent effects will continue to decline.
The first time an advertisement appears, three out of ten may choose to watch it.
The second time, there may be two out of the remaining seven.
And the third time, there may be only one out of four, or even none.
But according to Wang Bolin’s records during this period, taking the data of the first video pushed on the page as an example, the traffic of the entire Douyin is increasing, and the acceleration is very obvious.
“I don’t think it’s a big deal. We who work can’t blindly trust previous experience.”
“Blind trust?”
The colleague returned the data sheet to him: “It’s the 4G era, and the network has begun to speed up. In fact, many previous data experiences are no longer useful.”
Wang Bolin pursed his lips: “That’s true.”
“The most important thing is that the New Year holiday will be in half a month. Do you want to work overtime?”