On New Year’s Eve, the number of videos uploaded to Douyin exceeded 2.6 million, and the number of activations in 24 hours reached 790 million. Even at 3 a.m., there were hundreds of thousands of online active users.
It is more appropriate to describe Douyin users as “forgetting to eat and sleep”.
Sina, Tencent, Baidu and other large companies have all felt the pressure like a tsunami.
“Douyin has been promoted since January, and it has been the number one download in the app store in half a month.”
“My child said that all his classmates are using Douyin.”
“There is an Internet celebrity on Douyin called Papi Jiang, who plays two roles in Taiwanese and Northeastern dialects, complaining about current social hot spots, and attracted 500,000 fans in three days.”
“Now, all Internet companies are studying the Douyin software. The data department and content department of the entertainment business group came back to work overtime on the fifth day of the first lunar month, and have not left the company for two days.”
Pang Rui’s secretary couldn’t help but speak up and summarized what everyone was discussing.
Pang Rui probably understood that a very powerful video software was released during the Spring Festival, which was beyond everyone’s expectations.
She herself doesn’t pay much attention to the entertainment industry, but she can clearly understand what the phrases “first in downloads, 500,000 fans in three days” and “everyone is using these phrases” mean.
But what surprised Pang Rui was that she, who didn’t pay attention to the entertainment industry, actually felt that the name sounded familiar.
“Douyin…”
Pang Rui squinted her eyes and thought about it, her expression froze, and a chill ran up her head.
She knew why she felt that Douyin sounded familiar, because it was the software launched by the group buying!
The entertainment industry has no conflict with Alipay’s existing business, but if it is a part of the group buying ecosystem, that’s another matter.
Pang Rui immediately went to the office building of the entertainment business group, and at this time, the content department and the data department had collected and sorted out a lot of data about Douyin and were conducting internal discussions.
In almost the same time period, companies such as Sina, Tencent, NetEase and Baidu were all experiencing this kind of discussion.
“During the Spring Festival, Douyin spread its logo to every corner of the Internet by saving videos before forwarding them. It was everywhere.”
“No matter which platform you are a user of, you will always see videos with the Douyin logo, so you will know about this platform.”
“As the chances of seeing their logo increase, you will think, why don’t I just watch Douyin directly?”
“So in just half a month, they went from an app with 3 million downloads to the threshold of tens of millions.”
“The most terrifying thing is that the girls in my circle of friends will use Douyin to take selfies before taking screenshots, because Douyin’s beauty algorithm is more natural, And every time they take themselves, they are the live advertisements of Douyin. I was willing to shoot, and I was more willing to be praised by others. “” So the creator poured in madly, the number of users continued to increase, and the current transmission speed of Douyin was more terrible than the virus. Looking at the almost straight up of the curve, Pang Rui knew that the group was creating a 4G era’s largest traffic pool. They found that the news that appeared on their hot search list could soon be seen in related videos on Douyin.
But things that became popular on Douyin were not seen much on Weibo, or they were not as intuitive as videos.
As the most successful platform in the entire information industry, Weibo actually realized very early that text media had no advantage over video media.