Other short video products still use traditional Internet logic to divide you into homepage recommendations, content selections, or life, jokes, news and other channel categories.
Moreover, their gameplay is still to let creators use video content to increase the popularity of their personal accounts.
Even the videos of Xiaokaxiu are sent out through the community function, which is not much different from the gameplay of Weibo. You can only see more content about him if you find a video blogger you are interested in in the community recommendation and follow him.
Kuaishou is better than it. There are many video thumbnails when you open the software.
These videos will be marked with titles, and you can click on the titles you are interested in. Compared with Xiaokaxiu, this model is one step closer to users.
Douyin has given up all these. There is no community and no social functions.
To put it bluntly, when you play Douyin, there is no nonsense.
Its homepage is the video playback page, and there is no selectivity at all. It seems to be extremely sure that what it gives you is what you like.
“It’s the algorithm.”
“The algorithm of group buying has matured to the extent that if I give you something, you will definitely like it.”
This is almost the first problem faced by all Internet giants when they decide to imitate Douyin.
Douyin’s precise algorithm recommendation is one of the core gameplays. If you want to do the same platform, how can you cross this threshold?
“After new users of Douyin enter the software, the system will recommend more videos of handsome men and beautiful women, because the threshold for such content is relatively low, and they will watch it if they are interested.”
“As you scroll, when you choose to like, collect or forward the content that you are more interested in, and generate interest data, the group-buying algorithm will accurately capture what you like.”
“Then every time you open it, it can accurately lock the content you are interested in and automatically play it for you.”
“So Douyin does not need to classify videos, it even saves users the step of “finding content.”
“This is something that many platforms dare not even think about.”
Every Internet company that plans to make short videos was silent for a long time after hearing the analyst’s report, and then couldn’t help but have a question.
“Is our algorithm not as advanced as that of Pintuan?”
“You can’t say that.”
“Then why is this a difficult point?”
“In fact, the underlying logic of the algorithm is similar. Every algorithm is a baby after it is developed. The key lies in what data you use to cultivate and train it. The algorithm that Douyin is using now is fed by the tens of millions of daily active users of Jinye Toutiao. The gap is too big.”
Pintuan is the earliest company in China to start working on algorithms. When the group buying war was still in chaos, their big data algorithm center had already landed in Shanghai.
The first time the algorithm made a shining debut and influenced the situation was in the war of self-media.