At that time, Jinye Toutiao had just been launched. With the support of the recommendation algorithm, it quickly surpassed its opponent and has been the first in the self-media track for two years.
The algorithm cultivated by Jinye Toutiao was optimized and optimized again by the algorithm engineers hired by Pintuan in the subsequent period. Now it is the leading version in the industry.
In fact, Pintuan’s algorithm has also been used in group buying in-store and group buying takeout. The reason why it did not cause any effect is that people’s appetite is too unpredictable.
What you want to eat today may suddenly become unpleasant to you tomorrow, which happens all the time.
But interests are different, and interests don’t change, so the superiority of the group buying algorithm has completely exploded in the short video industry.
Although the threshold set by group buying for Douyin is so high, Internet companies still have to follow it.
Tencent is the fastest because they made a similar product called Weishi three years ago.
This product is Tencent’s attempt in the short video industry, but Mr. Ma believes that the value of this project is not as high as imagined. In addition, the game industry was developing rapidly at that time, and the live broadcast platform was booming, so the Weishi project was soon cut off.
But with the launch of Douyin, Tencent suddenly realized that it was not that the project was not valuable, but that they did not understand it.
Especially watching the growth rate of Douyin, Tencent was panicked.
Although Douyin does not have rich social functions and will not cause a direct blow to WeChat, Douyin’s share of user time is too high.
The average time a person spends on WeChat is only four hours, and it will be higher if some lickers stop on the chat page and wait for the goddess to take a shower.
But Douyin can allow users to spend more than nine hours on short videos.
The content of the Internet is becoming more and more abundant, and there are more and more ways to play. The platform that can occupy more time of users will be the winner.
And the fragmented time of users is a must-win for all companies.
So, with the entry and incubation of Tencent Weishi, Baidu also launched a project called Haokan Video. In addition, there are software such as Bobo Video, Xiaoying, Caishi, and Kuai Video, which have been launched one after another.
Tencent, Sina, and Baidu, which have the ability to make algorithms, of course, are working hard to recommend algorithms.
And those who have no ability to make algorithms but still want to make a profit are still following the traditional classification model to make video software with social functions.
The most interesting one is Alibaba. In 2012, Alibaba acquired Youku and merged with Tudou, changing its name to Youku Tudou.
Four years later, Alibaba split them up again, extracted Tudou, developed Tudou short videos, and incubated them through UC.
At the same time, apps like Kuaishou and Xiaokaxiu also began to move closer to Douyin.
At this time, Jiang Qin returned to Shanghai after accumulating a wave of exposure and went to Qianzhuo for a look.
Qianzhuo’s customers are all young people who pay attention to the most cutting-edge culture. When he saw that everyone was playing Douyin, he felt that the trend had already been established, so he slammed the table and said that he was happy today and asked the young master to treat him.
Cao Guangyu walked up to Jiang Qin with a curse, his appearance was very unique, and the right eye circle was actually black.