And this phenomenon is good news for those Internet companies that are following the trend of making short videos.
Douyin has been incubated for a year and has grown rapidly in the later period. What competitors need most is time to catch up with the development speed of Douyin. With traffic restrictions, Douyin’s pace will inevitably be restrained.
“Douyin is less than one year old now. Although its users have high stickiness, their loyalty is not enough. We have a chance.”
“Because according to survey data, the user overlap rate of Douyin and Kuaishou is 60%. Do you know what this means?”
“This means that Douyin’s users are not tied to Douyin. As long as we make the product well, it is very likely to overtake.”
“The most critical point is traffic.”
“Although the three major operators have reduced the price of traffic before the New Year, the current price still cannot allow users to achieve video freedom. As the cost of Internet access becomes higher and higher, Douyin’s growth rate will definitely enter a weak period.”
“Our strategic plan is to use this time to make a better product than Douyin and surpass it when the next traffic price reduction.”
Tudou Short Video began to incubate. Ma Yun felt that as long as there was enough time, it would definitely not be worse than Douyin.
Tencent’s CEO Ma has high hopes for Weishi, and thinks that as long as Weishi is given enough time to grow, it will become one of Tencent’s largest traffic pools in the future.
Baidu and Sina also spent a lot of effort during this period and spent a lot of money to dig well-known creators from major platforms.
Major Internet companies have made estimates of future development. In their view, video freedom must be realized at least in 2018.
Therefore, it is difficult for Douyin to eat up the entire market in two years.
And these two years are the critical period for them to catch up with Douyin.
In fact, major Internet companies are still a little grateful to Jiang Qin.
In recent years, major companies have been exploring the development direction of the 4G era, but they have never found a way and can only take one step at a time. At this moment, Jiang Qin directly pointed out the direction for the entire industry.
The future of the Internet is a battle of traffic and a battle of user usage time, and its embodiment is a battle of short videos.
But what they didn’t expect was that Jiang Qin didn’t seem to leave them that much time.
It happened very suddenly, just like Douyin’s explosion during the Spring Festival without any signs…
Wang Bolin, a former data analyst at Youku Tudou, often had to watch videos to study Douyin’s algorithms and content after joining the short video department.
And one morning, he just opened Douyin and saw an advertisement.
“Come on, it’s 2016, and you’re still worried about the data?!”
“Group Buying x China Mobile has given fans benefits. The Douyin King Card with 10G data for 20 yuan is officially launched.”
“10G is not enough? But this is only the national data.”