And they also learned a piece of news, that is, the short video that Zhao Lei made popular on Douyin was not the original version, but the second version.
And the second version is said to be supervised by Jiang Qin himself.
When the three music platforms left Zhao Lei’s house, their minds were empty.
“Mr. Jiang, do you still understand pop music?”
“It’s bad, the one who killed us is a cross-border one.”
But Jiang Qin actually has no accomplishments in music. He can only sing about the devil, the black silk skirt, and the big or small Ruyi stick, and the recent learning, I have a good father, a good father.
And there are three main reasons why he took the song “Chengdu” as a target.
The first is to use the spread of the song to drive the popularity of the platform, and the second is to attract more Internet celebrities who want to “become famous overnight”.
As for the third reason…
At the end of August, the business department of the group-buying business group came to Chengdu and invited the city’s officials to settle in Douyin for tourism promotion in the name of group-buying tourism.
Because the popularity of the song “Chengdu” also attracted the attention of local officials, and the traffic of Douyin was indeed increasing day by day, so the two sides hit it off.
The group-buying software made efforts online, from publicity to ticket purchase to group purchase of scenic spots, and opened up the path.
The official offline operation set up Douyin check-in points and gave exclusive group-buying preferential prices.
With the popularity of Douyin, the online promotion of group-buying tourism, the atmosphere created by Toutiao tonight, and the high cooperation of Chengdu, the city’s tourism industry exploded instantly. Compared with last year, the number of tourists that month increased by dozens of times.
“Chengdu became popular on Douyin, and the number of tourists increased dramatically. Chengdu officials entered Douyin at the first time and took over this overwhelming wealth!”
“I just came back from Yulin Road, and I was really taken in.”
“I found that Chengdu is a very livable city, and even the air has a unique temperament that is hard to explain.”
“I’ve been there, it’s great, I’ll go again next time.”
The popularity of tourism has brought more videos about Chengdu, and official interactions have also become a hot spot on Douyin.
What’s even better is that more musicians have joined Douyin’s “Wheat Field Project” because of Zhao Lei’s popularity, and brought out the songs they had written for their hometown before.
Although these works did not become as popular as Chengdu, there are indeed many memorable melodies and lyrics.
For example, “Under the walls of Chang’an people are the trains of Chang’an people, and Chang’an people can’t help eating steamed buns no matter where they go…”
Seeing that the golden tourism season of National Day is only a few months away, Chengdu’s popularity seems to have provided a new inspiration for local cultural tourism and governments.
So during that period, many official accounts settled in.