From the beginning of the year to the middle of the year, Douyin completed its three transformations.
The original version of Douyin only had handsome men and beautiful women, black silk short skirts, and then with the social hotspot of Wufu, Douyin’s diversified matrix began to take shape, and the entry of official accounts changed the temperament of the entire Douyin.
It seems that it is no longer just a short video software.
The most horrified one is Weibo, which follows hot topics and invites official members to join. They know Douyin’s operation too well, because this is the current state of Weibo.
It’s broken, it’s coming to me.
The short video director of Weibo paced back and forth in the office, anxious and helpless.
And the pressure from above came. The leader asked him to make a song “Chengdu”, but he said he couldn’t. The leader said why can’t you do it if others can?
At the same time, after seeing Douyin’s god-level hype again, Tencent’s CEO Ma couldn’t help but open Weishi, which he had high hopes for, and saw a social shake, and couldn’t help showing the expression of an old man looking at his phone on the subway.
Other short video platforms, especially some platforms without big capital support, have already had the idea of giving up at this time.
Because they found that the temperament between the two is too different.
When you watch Douyin, you always feel that it is all-encompassing, as if you can understand the whole world by just watching this platform.
And their platform feels very niche, not addictive, and boring.
Douyin’s version is too far ahead. Every time Jiang Qin makes a move, it seems that he has accelerated the development of the short video industry by himself.
“Can you achieve this level by crossing over from the O2O field to the entertainment field?”
“What is cross-border? He started out as a campus forum. O2O is cross-border. This time he just returned to a familiar field.”
“Is he a hexagonal warrior?”
“It is said that the song “Chengdu” was produced by him.”
“Damn, heptagon?”
“He is also the first learning star of Linchuan University.”
“????”
And with the crazy increase in traffic of “Chengdu” and Douyin, the biggest actual beneficiary is not only Chengdu, but also Xitian.
The Wheatfield Music Plan is that Xitian “took out” 500 million yuan and gave it to Douyin to support original musicians, so Xitian not only gained traffic, but also gained goodwill.
So Xitian struck while the iron was hot and launched the “My Brother” co-branded milk tea and the Chengdu lyrics cup.
However, people in the industry were silent about this matter.