But the problem was that the two companies were not the same company, and Kuaishou could not directly open an interface to him like Douyin.
They only promised Ele.bu to launch advertisements during the three peak hours of morning, noon and evening, and the cost was not low.
On the eve of the Mid-Autumn Festival, Ele.me’s advertisement on Kuaishou was officially launched. The share of the sinking market has slowly increased, but the order volume in important markets such as first-, second- and third-tier cities is still declining.
The reason is that Kuaishou does not have many users in first-, second- and third-tier cities.
“There are fewer and fewer orders that can be received.”
“I won’t compete with you. I’ll switch to group buying. You can wait, but I can’t wait for my mortgage.”
“There are too many riders on the group buying side. I may not be able to get an order even if I go there.”
“At least there are orders to be shared, right? Now Ele.me doesn’t even have orders, so what’s the use of having fewer riders.”
The Internet industry develops faster than other industries because it can ignore space and time.
But at the same time, such companies will die quickly if they die, just like Ele.me.
No orders, few riders, few riders will deliver food slowly, slow delivery will cause users to dislike, and dislike will cause no orders.
Once such a vicious cycle starts, the company will collapse like a domino.
Not long after Ele.me stopped spending money on discounts, it suddenly issued an announcement to postpone the settlement period of turnover. The 20% discount carnival originally scheduled for 15 days also came to an abrupt end on the seventh day.
No company can withstand endless spending, not to mention the poor results.
After the news came out, there was an uproar in the industry.
You know, this is just Douyin’s first commercialization attempt, and this attempt is just adding a port and updating a prompt. As a result, Ele.me began to falter.
Many people in the circle talked about Jiang Qin, and they all felt that 2012-2015 was the peak period of Jiang Qin’s dominance.
Group buying, takeout, supply chain, taxi, all kinds of flowers bloomed.
But now they realize that Jiang Qin’s dominance over the market is still increasing, and it has not yet reached its peak. This time, even Alibaba can’t stand it.
So, what’s next?
People who do business are not stupid. Some things will be clear if you think about it. This is just the beginning.
“Boss Cui, please find a skilled manicurist to help my wife make beautiful nails!”
“Hey, Mr. Luo? Long time no see.”
In a nail salon in Wanzhong Mall, Kyoto, Robin, the former manager of Lashou.com in Shanghai, walked in with his wife.