Douyin has been working hard to attract people to join the platform a long time ago, especially before the Double 11 warm-up period, Jiang Qin even personally invited many brands to join.
As time goes by, the sales data of Douyin live broadcasts appeared in the mailboxes of every well-known brand.
The data is intuitive and can give you the result you want to know without any detours.
The transaction rate shown by this data is beyond everyone’s imagination.
So not long after the Double 11 ended, Gree and Midea announced their entry and opened online live broadcast rooms.
Then Xiaomi, Huawei, OPPO and other mobile phone brands also established their own live broadcast rooms.
This wave of live broadcast sales began to snowball and gradually grew bigger.
Whenever a leading brand in a new industry enters Douyin, it will attract countless friendly companies to rush to join.
Because the most important thing in doing business is not only to make money, but also to grab the market.
When friendly companies enter a new traffic pool, if you don’t follow, you will inevitably be at a disadvantage.
Especially for a super traffic pool like Douyin, when it becomes a hot spot concentration camp and occupies most of the user’s time, brands that have not settled in will feel like they have disappeared from the public’s view.
Hey, why haven’t I heard about xx brand for a long time?
Examples like this that gradually fade out of the market because of weaker marketing than competitors are not uncommon in China.
As more and more brands settle in, the categories of Douyin e-commerce have become more and more complete, and food, clothing, housing and transportation have begun to cover all aspects.
It is said that a travel agency that cooperates with group buying even sells travel packages in the live broadcast room, and you can jump directly to group buying by clicking to buy.
Mobile seems to have been inspired. It found a young lady in work clothes. After posting videos of uniform hot dances for a week, she gathered fans and started an online number selection live broadcast.
During this period, setting up a Douyin marketing team is almost one of the things that every company must do.
A group of Internet celebrity incubation companies and live broadcast management companies that were established before the trend have been paid this time, and they were directly hit in the face by the overwhelming wealth, as if they have grasped the pulse of the times.
Just like the internet celebrity Qihuoge, he was one of the first to sell goods on Douyin.
And driven by the strong trend, he became a live broadcast sales instructor and was invited by major brands to teach live broadcast sales skills.
Then more live broadcast companies emerged like mushrooms after rain, began to study Douyin algorithms, and took on the operation of brand live broadcast rooms. Some people also specialized in studying how to improve efficiency in live broadcast sales.
“Single-person live broadcast is not as attractive as multi-person live broadcast. The live broadcast room must have a supporting role to make it lively.”
“The anchor truly experiences the product in front of the camera, which is more credible to consumers.”
“A simple discount is not as attractive as giving away one after another. Put the gifts one by one on the table. The louder the clapping, the more motivated everyone will be.”