“Also, there must be a sense of ritual for uploading links. You can shout 123 to give consumers the illusion that they will miss out if they are slow.”
“The most important thing is not to release all the inventory at once, which will make your product look worthless.”
“We can release some of it first, and then pretend to call and negotiate with the official to fight for benefits for fans.”
“And the most important thing is that if you want to live broadcast and sell goods, you must understand that fans are your gold mine. You must make them feel a sense of belonging to your live broadcast room, so give them a nickname.”
To be honest, there are some ways of playing that even Douyin’s development department doesn’t know how to use, but there is never a lack of marketing geniuses with wild imaginations in the market.
So a huge industrial chain was created at this time of autumn and winter season change.
In the following days, after hearing continuous reports about Douyin live e-commerce, the silent Uncle Ma suddenly had a very familiar sense of déjà vu.
He felt that this scene was just like when Taobao took off, countless e-commerce agency companies appeared, vast, boiling, sweeping across the country.
Qiu Hengdong was also not idle, and had been doing a more comprehensive analysis of Douyin.
“Because the threshold is low, many anchors try to sell goods. The survival of the fittest has kept the sales champions of Douyin e-commerce changing, and the transaction rate is getting higher and higher.”
“During this period, Taobao’s business has been affected to a small extent, but if the impact continues, it may become a crisis.”
“Pure e-commerce has almost no advantage over live e-commerce because of low interactivity, non-intuitive information, untimely answers to questions, and no credit endorsement from Internet celebrities.”
“The most terrifying thing is that Douyin itself is a hot spot maker.”
“With the support of strong traffic, rich content and precise algorithms, they are even able to make anyone sell hot.”
“Group-buying’s warehouse will use this as a stocking standard to improve warehouse efficiency, prepare goods first and then make them popular, and the national logistics park will operate efficiently to ensure the timeliness of next-day delivery.”
“I think after a while, this market will be like the takeaway market after the group-buying supply chain was established, and all other friendly companies will be brought into hell mode.”
Qiu Hengdong’s expression was very serious, because he felt that things were getting bigger and bigger.
After listening to this, Mr. Ma did not say anything, but took out his mobile phone and personally went to Douyin to experience a live broadcast of pet food by a host.
This host did not have any special talents, and the short videos under his account were all shot of his own cats.
But such an ordinary host, while interacting with his own cat, sold out his inventory.
Some things can be bought anywhere, but there are always some people who can make you willingly pay for them, this is the fan economy.
To be honest, if Jiang Qin entered the game with a pure e-commerce model, Ma Yun felt that he had a lot of ways to snipe him.
As the earliest e-commerce company in China, Uncle Ma has a wealth of connections in this industry, and some people can’t even be dealt with by you spending money.
But Douyin’s entry into the game in this way is basically opening up a new field.