Group buying successfully won the takeaway market in South Korea, Thailand and Singapore, and the plastic bag strategy once again confirmed its powerful effectiveness.
During this period, many domestic brands also successfully entered the overseas market by riding on the big ship of group buying.
Jiang Qin became a bridge builder and built a fast channel for the internationalization of Chinese brands.
Ordinary consumers do not pay attention to the achievements of group buying abroad, but for the business circle, this is a very silent thing.
The person who is best at business wars has gone abroad and is still the best at business wars.
In 2014, a reality show called “Running Brothers” became popular, attracting people all over the country to play the game of tearing name tags.
But in fact, the program “Running Man” was introduced from SBS in South Korea, so after the copyright expired, they directly changed the name to “Running Man”.
Korean variety shows are indeed the ceiling level in the entire Asian circle, so many people in China like to go to Korean variety shows to watch.
At the beginning of the year, a variety show clip was circulated on Douyin, causing heated discussions.
This Korean variety show is a travel program. The celebrity tour group from South Korea chose China as their destination this time.
After experiencing China’s cashless payment and online ordering, these Korean guests sighed and acted a little uncomfortable.
Because in the eyes of Koreans, China is actually far worse than their country. After all, they are a developed country, while China is a developing country.
However, when these guests were taken shopping by the tour guide, a group of guests suddenly became excited.
The sound of “Oh Mo Oh Mo” kept ringing in the video.
And several guests in the video looked at each other, pointing in the direction outside the camera and laughing constantly.
So the camera turned and pushed forward, and a sweet sign appeared in the camera.
Several guests happily said that this is a century-old tea brand in Korea, and they also lamented that they didn’t know before that this brand would be so powerful and quietly opened in China.
Netizens who saw the video were all numb, showing a big-headed son’s expression.
“This is the most popular tea brand in Korea, and it is the pride of Koreans.”
“Big hair!”
After watching this video, many domestic brand owners were a little surprised.
Anyone who has been online in China probably knows that the Xitian brand was founded in 2008 and was a gift from Jiang Qin to his wife.
As a result, after almost two years of group buying overseas, Korea has added a century-old tea brand.
No wonder they can also succeed in the overseas market.