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The Amazing Son-in-Law [The Charismatic Charlie Wade]

Chapter: 5149

However, brands also have their own weaknesses. What they are most afraid of is the high return rate.

In order to protect the interests of consumers, the platform gives consumers the right to return the product within seven days without any reason. Every time an order is sent out, the labor and logistics cost will cost five yuan. If the product is returned by the customer in the end, the order is worth one cent If I didn’t make a profit, I lost five yuan. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers, and the packaging is damaged. If you want to sell it again, you have to manually unpack and repack it. , The cost of going back and forth is quite a lot.

Therefore, once the return rate remains high, even if it seems that the gross profit margin is high, the real profit margin of the brand side is not much higher.

However, Qian Hongyan is different.

In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bags that leak when half filled, almost no one will return them.

And Qian Hongyan herself is also very shrewd. She knows very well that if she brings bird’s nest and skin care products that cost thousands of yuan per customer, although the commission is higher and she can earn more, if the consumer finds that something is not good, There is absolutely no such mentality of “just showing love”, and I will definitely choose to return the product at the first time.

Therefore, she has her own business book, the first one is: the maximum unit price per customer for live broadcast delivery is only ninety-nine, and must not exceed one hundred yuan. Only in this way can the return rate be minimized.

Because she knows that the love of consumers has an upper limit!

Nineteen nine to buy a bunch of garbage bags, twenty-nine nine to buy a bunch of plastic wrap made of disposable shower caps, ninety-nine to buy five towels that I don’t know if they are pure cotton, even if the quality is not good, at least they can make do use.

Although the garbage bags are of poor quality, they can be decorated less;

Although I don’t know if the plastic wrap is dry or not, it can also play a little role with leftovers;

Even if a towel can’t be used to wash your face, it can always be used as a rag.

Anyway, the price of these things is not high, and consumers just think of it as a way to show their love when they buy something. After all, seeing someone sending out water drops and being really touched, they have to donate a hundred and eighty yuan, not to mention that they can get goods, killing two birds with one stone. .

Moreover, it is very troublesome to return this kind of thing. You have to submit a return application for review, place an order to pick it up, pack it up and wait for it to come to your door, and finally pay for the courier fee.

The courier fee itself is not transparent. Large customers only need a little more than two yuan, and they can send it anywhere in the country. Individual express delivery costs at least ten yuan.

Therefore, for consumers, rather than spending a lot of trouble, it may be more cost-effective to keep things.

Because she has maintained a very low return rate, she also uses this to ask the brand to increase her commission.

For example, yesterday’s towels were delivered by someone else, and the commission for a transaction was 20 yuan, but because Qian Hongyan brought goods and rarely returned them, her commission was as high as 30%, which was 30 yuan per order.

The brand side is also willing to give her a higher commission. After all, after all, the profit margin brought by Qian Hongyan is much higher than that of ordinary anchors.

And Qian Hongyan sold 1.1 million yuan yesterday. According to the return rate of 5%, her commission before tax was as high as 310,000 yuan.

But yesterday was not the peak of Qian Hongyan’s live broadcast.

The time for Ye Chen and the others to return was Saturday noon in New York time, that is, Sunday morning in China time.

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