Chapter: 5824

“Yes.” Su Zhiyu said confidently: “Entrepreneurs like Lu Zhicheng have been engaged in real businesses for decades. Although the scale of the industry is large, the money is still earned. This kind of person does not have the possibility of getting rich overnight in business, and he has no chance to cash out when he wants to go public, so he can’t feel the feeling of getting rich overnight, so his enthusiasm will be relatively consumed. He probably doesn’t know how much he hopes to have Individuals can take away his plate at one time, so that he can retire smoothly with a large sum of money, and he is an absolute controlling shareholder, so success or failure depends only on him, and I believe there should be no problem. ”

Ye Chen was very satisfied, and said to her: “I’m in Poole now, how long do you think it will take you to solve this matter? If it’s quick, I’ll wait for you for two days. If it’s slow, I’ll go to other places to do other things first.” Things, I’ll come back after you get it done.”

Su Zhiyu looked at the time and said, “It’s almost sunset here, but since you’re in Poole, there should be more than an hour before sunset. If everything goes well, I should get him to nod before sunset on your side.” , as long as he nods, I can immediately pay him a deposit of 100 million yuan, and then send a team of lawyers to handle the transfer procedures with him overnight!”

“One hour?” Ye Chen heard this answer and said with a smile: “Okay, then I’ll wait for your news here, as long as he nods and you pay the deposit, tell him that you need to send two consultants to his office first.” Take a look at Chengshan’s base and ask him to notify the person in charge of the base to prepare for reception!”

At this moment, the Zhicheng Building in the urban area of ​​Poole.

Sixty-two-year-old Lu Zhicheng has just finished the distributor meeting.

Since there was going to be a dinner party for distributors at the hotel in the evening, although he was exhausted, he could only rest in the office for a while, and when the time came, he would forcefully go to the banquet site.

Lu Zhicheng felt a little depressed today.

In recent years, dealers have become more and more powerful in front of the group. In the past, the group put pressure on the dealers to assess their performance, forcing them to continue to purchase goods and increase inventory, and even often deducted their sales for various reasons. Rebate at the end of the year to force them to work harder and be more obedient.

However, with the rise of e-commerce in recent years, most traditional brands have lost this absolute advantage in front of dealers.

Especially in the opaque fast-moving consumer goods industry such as alcohol and tea, new brands will emerge every day to boast about it, packaging themselves as the second Moutai or the king of tea.

They are better at packaging and storytelling than traditional companies, and they are also very shrewd and good at marketing. They can find an OEM manufacturer to produce a liquor with better packaging, and hang a link of 500 yuan on the website. Then I used various promotional packages offline, and finally 51 bottles were free of postage. The result was this kind of liquor, the real cost of which didn’t even cost five yuan.

The cost of the wine is five yuan, the cost of advertising and buying traffic is ten yuan, and the logistics cost of two or three yuan is basically the entire cost of this wine.

Fifty-one bottles are sold to consumers, and there is at least thirty profit margins.

The same is true for tea.

Lu Zhicheng sells ordinary mass-grade Pu’er tea for only 100 yuan per cake, which is more than 300 grams per cake, but marketing experts divide the tea of ​​the same quality into small portions of five grams, and then customize a story for it. A copy can be sold for 50 yuan;

Some colleagues are not good at packaging and telling stories, but they are good at price wars. They package those who know tea as firewood and think it’s too choking. If the cake is not enough, add another cake, and if it is not enough, add another cake, a total of five big cakes, plus three small cakes for travel, and then a teapot for making tea will be packed on the car, and the total price is 100.

This seemingly kind sales method with small profits but high sales is actually even more deceitful. There are eight cakes of tea leaves from five big and three small ones, and the cost adds up to less than 20 yuan. One yuan and five, and the remaining 70 yuan in profit margins, if you allocate more than 20 yuan to the online celebrities who bring the goods, you can still earn half of it.

Lu Zhicheng knew the tactics of his peers, and knew that they made more money by using this way of playing, and at the same time took away their target customers, but Lu Zhicheng himself could not learn from the other party’s such low-level marketing methods .

These competitors are not people who really understand tea and love tea. They just regard tea as a temporary profit-making track. When they choose tea, they will use this method to harvest tea consumers. When they aim at health care products, they will start anew, package another health care product, and use the same method to wash a wave of health care product customers.