Chapter: 5826

“Why?” Lu Youfeng said with a look of displeasure: “They are simply raising prices and extorting money. If I were you, I would have scolded them a long time ago!”

Lu Zhicheng sighed: “In the past, it was okay to scold. If you slap twice and then step back and give some dates, everyone will be satisfied in the end, but the situation is different this year…”

Speaking of this, Lu Zhicheng cursed dejectedly: “Using the words of your young people, this year’s Pu’er tea market is too fucking busy!”

After a pause, Lu Zhicheng said again: “Damn it, not only several major traditional tea companies are desperately cutting prices to lower the market price, but those emerging brands are also using marketing and price means to constantly impact the market space of our traditional tea companies. You say your tea Well, he said that the price of the same tea next door is less than half of ours. You said let him try the taste of these two teas, which are completely different. He said that there is no difference in his taste. What can you do with them? manage?”

Lu Youfeng said depressedly: “There are more and more people drinking tea now, but there are not many people who really understand tea. All of them are pretending to be coercive, 100 yuan a catty of tea and 10,000 yuan. He can’t drink tea that costs a catty in front of him, which one is good and which one is bad.”

Lu Zhicheng nodded in agreement, and sighed: “What’s worse, now even the bottled beverage industry has concentrated its firepower on entering the tea market. In the past, everyone mainly made oolong tea and green tea, which didn’t have a big impact on us, but now Pu’er tea has also been targeted by them;”

“Puer tea is troublesome to brew, so people simply brew it and fill it into bottles. Consumers can not only drink it after unscrewing it, but also drink it iced. Our consumers can only make tea with boiling water at 100 degrees. , the tea has been left for a long time, the temperature has dropped, and the taste has changed;”

“But the canned products come from the production line, and the quality control is very standard. No matter how you drink it or where you drink it, it tastes the same. How do you think it competes with them?”

Lu Youfeng sighed, and said depressedly: “Dad, let me tell you the truth, I have long felt that our business is not so easy to do, and the competition is too fierce;”

“And you said that we have been developing in southern Yunnan, and our resources and contacts are only here, but the industry here is not developed, and the transportation is not convenient. Even if we switch to dry tea drinks here, we still can’t do it. The old godmother next door is The best example, when the e-commerce didn’t start, they were the number one in the sauce category, but after the e-commerce started, they were quickly left behind…”

At this point, Lu Youfeng plucked up his courage and said to Lu Zhicheng: “Dad, in my opinion, we should find a suitable next home and sell the company. You have worked hard for most of your life. You should retire and enjoy the benefits.” Blessed.”

Lu Zhicheng snorted and asked him: “Looking for a new home? Are you so easy to find now? You are not optimistic about this industry, why should others be optimistic? Our group is the most embarrassing right now, and groups bigger than ours are now Reducing expenses, it is impossible to spend money to acquire us, those emerging brands that are smaller than us, they are playing the model of making quick money, and they wish that the money invested today will make a profit tomorrow, and it is impossible to spend money to buy such a burden like us, People like us look down on others as OEM workers, why? Because our tea production costs are high! If the law is ignored, they would like to sell rotten leaves as tea, how can they use our things?”

Lu Youfeng sighed dejectedly, and asked him: “Is there no chance to cash out?”

Lu Zhicheng nodded and said: “Yes, of course, the current profit situation of the group, according to the calculation of the capital market, plus the net assets, the serious market value should be around 1.12 billion. Let’s not pursue high premiums. A discount of 800 million is always reasonable, right? But no one will offer this price now, because no one will give us room for a premium. If we set the price below 500 million, it is estimated that there is a possibility of selling. Below 400 million, there is a high probability that it can be sold.”

After speaking, Lu Zhicheng said again: “But 400 million is too low, at least 700 million is reasonable?”

“Seven billion?” Lu Zhicheng curled his lips and said disdainfully: “You have the time to daydream, why don’t you think about how to drink up those dealers tonight, they want 40% off, I definitely can’t give it to you, see Can you make a compromise after drinking too much, raise it to 4.5, and sign the contract quickly.”

Lu Youfeng couldn’t help but said: “Dad, there is always a dream, what if it comes true?”

Lu Zhicheng said impatiently: “If someone buys 700 million, I will run around Heping Road three times with my bare butt!”

When Lu Youfeng heard this, he immediately looked resentful. He thought that he might be able to sell it if he asked for 100 million less, but he didn’t expect the old man to be so pessimistic.

Just when the father and son were both depressed, they heard the door being knocked open with a bang, and then they saw the secretary rushing in like crazy. Before the secretary could stand still, he said excitedly: “The director It’s a great thing to grow…to have…to have a day!”

Lu Zhicheng was already bored, seeing the secretary rushing in without knocking, he immediately got angry and shouted angrily, “When did you learn not to even knock?”

The secretary ignored the accusations, swallowed hard, and said excitedly: “Chairman, the Su Group…is the Su Group that ranks number one in the country! Their secretary just called and said they wanted to Talk to you about the acquisition!”