Branches of this milk tea shop are currently being rolled out in Linchuan City. There are as many as five branches under renovation alone. Other milk tea brands are struggling to survive.
Whether you are a student or a white-collar worker, if you drink milk tea without drinking Xitian, you will feel like an alien.
In other words, there are only two types of milk tea in Linchuan, one is called Xitian, and the other is called other milk tea.
But according to the news released by an unknown person, this milk tea shop was in a half-dead state more than a year ago. As a result, it just became a sponsor of Zhihu’s school beauty contest and completely came back to life.
More importantly, this milk tea shop has not yet opened an online purchase channel for group buying, and can only purchase offline.
This is a brand that really has never taken advantage of the group-building trend, but only relied on Zhihu marketing.
Such evidence gives many bosses who want to get on the bus a little more confidence, and also makes bosses who dare not get on the bus begin to waver.
It turns out that the brilliance of the group is not because this project is really strong, but because they have mastered the password to monetize traffic. Isn’t this what they want?
“Old Zhao, have you found out? Is what he said in the meeting true?”
“Well, I have asked a friend to check that the Nongfu Spring marketing advertisement was indeed written by Jiang Qin.”
“We don’t produce water, we are just porters of nature. Damn, this is incredible. How did he come up with it?”
“This shows that Mr. Jiang’s most powerful ability is not to build a website, but to engage in Internet marketing. Before, I was looking down on others, so I decided to get on board.”
“Aren’t you worried about the promotion effect?”
“Old Liu, don’t you understand? Even if Zhihu’s conversion rate is really low, as long as Jiang Qin can give a marketing plan, the money spent will definitely be worth it. Really good marketing advertising It can bring a brand back to life.”
“Isn’t it a coincidence?”
“Nongfu Spring, Xitian, group shopping, and Wanzhong Mall, every time he succeeds in marketing, it can’t be a coincidence, right? That’s such a damn coincidence!”
“…”
The industrial upgrading seminar of the Linchuan Municipal Government lasted for three days. In the end, the constructive opinions on the Linchuan Business Gang were finally adopted, and the promotion of Zhihu was used as an opportunity to launch a city-wide business alliance.
On that day, eight local brands signed strategic cooperation agreements with Jiang Qin’s Zhihu and became the first members of the Linchuan Business Gang.
Although the bosses of several other chain companies are still hesitant, their willingness to cooperate is obviously much stronger than before.
To be honest, the threshold for cooperation set by Jiang Qin is actually very low. It is only the marketing budget of these brands for half a year. There is no situation of forcing others to do something difficult.
Also doing marketing, Jiang Qin wanted to see if the businessmen in Linchuan had the courage to follow him into a new track.
In the blink of an eye, it was the fifth day, and sixteen brands had joined the strategic cooperation agreement, half of which were companies that had previously been pessimistic about Zhihu.
Business people are actually like this. When they are cautious, they are really cautious, but when they should say it is really fragrant, they really dare to say it is really fragrant.