“Actually, the answer to this question is very simple. Do you think it is easier to spread a website that is exclusive to college students? Or is it easier to spread a forum where all kinds of people are mixed in?”
“It should be the former…”
“Yes, the more vertical our content field is, the faster it will spread, just like the narrower the blade of a sword, the deeper it will penetrate. To put it bluntly, what I want is to spread across the country as quickly as possible, not Harvest users city by city.”
Dong Wenhao seemed to understand: “We are not pursuing the number of user registrations this time, but the coverage area?”
“It’s okay for you to understand it this way. The city next door has a population of eight million. Even if we spend one year to make these eight million our users, it will still be a failure. But there are more than three hundred university towns in the country, even if each one There are only a few thousand people in college towns using our website, and we are successful.”
After Jiang Qin finished speaking, he added: “The city-wide promotion of group-building is like a spider spinning a web, but this time Zhihu’s nationwide promotion is like a spore flying.”
“I understand. Among the four cities, where should we choose the first stop for promotion?”
“Let’s go up to Shanghai.”
Jiang Qin made the decision without any hesitation and arranged the first stop in Shanghai.
Zhihu’s chariots are bound to many Linchuan local brands. Although these people signed a strategic cooperation agreement with him and joined the Linchuan Business Gang led by the Linchuan Municipal Government, they may not really trust Jiang Qin. Ability.
Therefore, Zhihu’s first stop must be to achieve results, a result that can make all Linchuan bosses say that it is not a loss, then Shanghai is the best choice.
The first reason is because he has the phone number of the vice chairman of the Shanghai Chamber of Commerce, and that person is also Ye Ziqing’s uncle. If he morally kidnaps her, it will definitely be a big help.
Secondly, Feng Nanshu is a princess in Shanghai. If he really encounters unexpected troubles during the promotion period, it may be useful for him to put aside his old face and look for connections.
Compared with Shanghai, Beijing, Shenzhen and Guangdong do not have such convenience and assistance at all, so he set Shanghai as the first stop for Zhihu promotion.
After understanding the boss’s plan, both the 208 and group-joining branches began to get busy. The people in charge of the Shanghai branch began to step up the layout and arrange specific promotion methods based on the previous planning.
There were many problems that needed to be solved. The first one was the promotional materials needed for local promotion. They also held a meeting to discuss how to design the materials to achieve the best results.
“Boss, let’s use fans as carriers,” Lu Xuemei suggested.
Jiang Qin nodded: “Yes, in addition, we can’t waste the selection of so many school beauties. Let’s call them together to be a model.”
Since it is a forum for college students, it is very appropriate to use beautiful female college students as spokespersons. Moreover, these school beauties have their own accounts on Zhihu and share their dynamic information and life photos every day.
When the offline materials are distributed and new registered users are attracted, you can log in to the website and see the goddess you have attracted on the poster, and your dream will become a reality.
This is not only a linkage between online and offline, but also reflects the most powerful social attribute of Zhihu.
Jiang Qin regrets that there was no school grassroots competition, otherwise their promotional materials could even be targeted at boys and girls.
The boys’ dormitory is full of cool school beauties, and the girls’ dormitory is all school beauties with abs. The effect will definitely be great.
After the meeting, Wei Lanlan and Lu Xuemei began to work together.