Chu Siqi was stunned for a moment: “Why?”
“I don’t know, I’m stupid.”
“…”
After the filming of 208 ended, the first batch of orders from Shengshi had also been shipped. After the efforts of the Ministry of Commerce and the non-stop running of the Marketing Department, this batch of goods gradually flowed into various university towns in Shanghai.
There are water cups, round fans, slippers, and clothes hangers, all of which are randomly mixed into various freshman gift packages. The package also comes with a promotional color page from Zhihu, which is just waiting to get into the hands of the new students through various channels after school starts. inside.
This method of inferring was a trick, and the timing was just right. Jiang Qin had to sigh that he was a little lucky.
“Is Sunai back?”
“I’ll be back around five o’clock this afternoon.”
“Ask her to keep an eye on new user registrations in the near future to see how the first batch of materials performs.”
“Okay boss.”
At the same time, Yue Zhu also called, saying that a local promotion team in Shanghai had been established, with a total of 128 people, responsible for distributing leaflets and fans at the school gate in conjunction with the enrollment of new students.
Flyers have little technical content, and the conversion rate is also very low. People who receive flyers basically throw them away. A small number of people keep them and fold paper airplanes when they have nothing to do.
But this is the lowest-cost method of local promotion after all. Even if the conversion rate is extremely low, you will definitely not lose money.
What’s more, the subject of the flyer is Zhang Zixuan of DuangDuangDuang.
Especially at this point in the school season, the traffic is already huge enough, and leaflets are bound to be effective no matter how crude they are.
The round fan is even more awesome. In the hot summer weather, the freshmen brought their luggage to school and were so tired that they were sweating all the way. No one can refuse a round fan. This routine has been verified by him personally.
At the same time, some local brand products in Linchuan also began to be put on cross-regional shelves, paving the way to welcome the conversion volume promoted by Zhihu.
For example, mineral water brands, snack brands, soda brands, daily necessities brands, beer brands, detergent brands…
These local brands do not need offline stores, they only need to open up supply channels into university towns, and the costs are relatively low, so they can be regarded as part of the vanguard of strategic cooperation.
According to Jiang Qin’s arrangement, their cross-regional supply price will be kept to the lowest this time, and they can even provide free gifts in conjunction with Zhihu registration.
That’s what promotion is like, you have to separate profit from publicity.
If you want to make money, don’t think about expanding your sales area. But if you want to expand your sales area, be prepared to lose a little money.
According to Boss Jiang, this time it was not about making money, but purely about making friends.
After finishing all these things, there was only one day left before the first day of school at Lin University. Jiang Qin rarely had some free time, wandering around the little rich woman, watering the money tree, and exercising his abdominal muscles, but he always felt that something was missing, until that evening At dusk, Professor Yan came to 208.