At night, when the lights were on, when the brand CEOs opened their mailboxes and saw the line graph that almost showed a 90-degree upward trend, their faces were filled with incredible expressions.
Isn’t the efficiency of this ground push too exaggerated? Is the communication power of the Internet really that powerful? No wonder Boss Jiang keeps saying that the Internet era has arrived and all business in the future will depend on traffic. It seems that he is not deceiving people.
The key point is that this is only the first day. Over time, who knows what this traffic pool will eventually develop into?
Sunai: “Sese is so awesome.”
Strategic Partner: “The Internet is awesome.”
This is the different judgment results caused by the information difference.
Sunai believes that the rapid growth of new users is entirely due to DuangDuangDuang, while brand owners believe this is because the Internet itself has unparalleled communication speed.
But what is the reality?
In fact, the line laid out by Jiang Qin is very complex and precise.
From the ground up, Jiang Qin grasped the needs of freshmen and promoted the first-step gift package and group fan for new students. The effects of passive promotion and active acceptance are vastly different.
In addition, there are also routines of getting stuck everywhere, which also successfully achieves the long-term timeliness of marketing activities, so that even if the local promotion ends, the marketing effect will continue.
In addition, there is also the eye-catching effect caused by the “Duang” style propaganda body, and the linkage that makes new users want to stop in the shortest time.
The most important thing is to choose the right time for freshmen to enroll.
At the right time, right place and right people, Jiang Qin took marketing to the extreme in almost every detail, so that the entire combo boxing gave people a silky and smooth feeling.
But because the online content is produced by 208 and the offline push is done by the Wanzhong branch, they can only see part of it, and few people can see the whole picture of the push.
But few doesn’t mean there are none.
At ten o’clock in the evening, in a villa in Sheshan Manor, a stack of information was placed on the mahogany desk. It included content analysis of the Zhihu website, observation data of local promotion actions accurate to the minute, and local promotion data. On-site shooting footage.
Next to these paper materials was a storage box with the words “New Student Enrollment Gift Package” written on it. Next to the storage box was a cone-shaped seal with a round head.
Qin Jingqiu and Feng Shihua were sitting at the table, looking through the pile of information carefully, their expressions looking serious and serious.
The Feng family is also a leader in Shanghai. Jiang Qin can’t hide it from them when he comes here to promote. Even if it’s some small details, as long as they want to know, there are no secrets.
Out of love for Feng Nanshu, and also out of inspection for her future son-in-law, Qin Jingqiu specially arranged for someone to keep an eye on them for a day. Originally, she was afraid that they would encounter difficulties and wanted to help them secretly, but she did not expect that the person sent would not even know the person’s identity. The promotion pace has not kept up.
“What do you think?”
Qin Jingqiu pursed her lips: “I realized that I underestimated Xiao Nanshu’s heart.”
Feng Shihua raised his head and looked at his wife: “What should I say?”