Especially for some production-oriented enterprises, some do not even have a marketing department. Even if some enterprises have established a marketing department, there are only a few people who can actually do marketing planning.
To give a simple example, it is like the Vanzhong Marketing Department during the pure sales period. Although this department has the word marketing in its name, its work content is actually to do various holiday promotions, which has nothing to do with real promotion.
Before the advent of the Internet era, many bosses did not attach great importance to the role of marketing.
What is their business idea?
As long as my products are good, my profits are big, my fist is strong, and I spend money on a TV commercial, I will definitely make a fortune.
And when the Internet era came, many bosses began to realize the importance of marketing, especially the two sword-style marketing of group joining and bundling Wanzhong, which revitalized the new Wanzhong overnight and brought group joining to the stage.
All these enabled them to see unlimited wealth opportunities and the importance of being able to do marketing.
You can see it, but they still have no idea how to market it.
Because you don’t pay attention to this aspect and haven’t even learned to walk. How could you run as fast as the track opens?
But tonight, when the conversation between Jiang Qin and Liu Jiaming appeared and a complete marketing idea was presented to the business owners in Linchuan, everyone knew that this herbal tea seller was going to make a fortune.
What is a complete marketing idea?
My product is very unique and very effective, but it does not meet the current mainstream market, so I cannot sell it. So I will use my characteristics to create a marketable thing and let the market pass it. Something else to remember me by.
This idea is so fucking confusing that even those who have never studied marketing feel like their scalps are numb when they hear “Are you afraid of getting angry when eating hot pot? Drink Jiaduoji”.
To be honest, around the millennium, except for some local areas, has anyone heard of herbal tea drinks containing traditional Chinese medicine ingredients?
No.
This field is completely blank, but a blank does not necessarily mean that it is a blue ocean, because this kind of product does not meet the current consumption habits of consumers.
But when Jiang Qin said the advertising slogan in an understatement, they felt as if the track was opened and the blank space turned into a blue sea, as if the gears of fate began to turn and continued to accelerate.
As long as Liu Jiaming is not stupid, Jiaduoji will definitely become a national brand in the future.
When everyone feels the sense of having money thrown at their heads, who can remain calm? Then isn’t he having trouble with money?
“Mr. Jiang, do you still remember me? My name is Wan Gui. I run a convenience store and am also our strategic partner on Zhihu. You have to help me!”
“Mr. Jiang, I am Liu Xiliang. We are old friends. You even used me as an example during the seminar. You must take care of your old friend!”
“My name is Shi Xinglong, and I own a pizza shop. Mr. Jiang, are you free tomorrow night? I’ll treat you to a meal alone!”
“And I, Mr. Jiang, my name is Kang Guohong, I also sell tea-flavored drinks, and I am the first batch of people to join the Zhihu strategic cooperation plan!”
“Mr. Jiang, I make air conditioners. Can you help me make a plan?”