Every month, Dong Wenhao compiles some hot topics on Zhihu and submits them to Jiang Qin. On the one hand, he is to control the content direction of Zhihu, and on the other hand, it is also for future topic guidance.
When Jiang Qin saw the popularity of the topic of “friends”, he raised his eyebrows and sat in the boss’s chair and meditated for nearly ten minutes.
Dong Wenhao didn’t know what his boss was thinking, so he kept standing nearby. Then he heard Jiang Qin suddenly say, help me call Tan Qing and Shengshi Advertising Factory.
Two days later, event posters about the “Zhiyou Offline Friendship Party” appeared in university towns across the country.
Everyone got together to sing karaoke, watch movies, chat and brag. All the expenses were borne by the group’s branches near various university towns. In addition, everyone who participated in the fraternity received a “knowledge item”. Friends” custom T-shirts and exclusive badges.
The only thing the friends have to do is post photos of the sorority party in the space.
In fact, there is no need to pay the sub-station employees to explain this. Many people have posted dozens of spaces after attending the party.
“Today I went to an offline gathering organized by Zhihu. Zhihu was friendly and interesting, and his words were nice…”
“The friend T-shirts sent by Zhihu are very beautiful and come with an exclusive badge. I will wear them tomorrow to see how many friends I can meet.”
“Thank you Zhihu. I haven’t been good at making friends these years. I have only dared to express my feelings online, but I never thought that online friends could also come into my life.”
“Holy crap, my boyfriend is actually a close friend, and he’s also a jerk!”
“I got together with close friends and met my ex-girlfriend, and found that she understands me best. No wonder our online interactions are so happy.”
Tan Qing was actually a little confused when he received the task. He thought to himself that the boss was so generous this time and even invited thousands of unknown college students to eat, drink and have fun.
As a result, not long after the party ended, the technical team discovered that the forum’s registration volume curve was like taking an aphrodisiac, and it began to skyrocket like never before, so that the server Jiang Qin invested in purchased instantly faced a huge challenge.
In late October, Zhihu’s registered users approached 8 million, and the number of views that day reached 90 million.
With official promotion, the term “Zhiyou” began to be heard in forums, and it also became the most popular buzzword among college students.
On October 18, an art school in Kyoto was going to hold a public exhibition, so I called Dong Wenhao.
On the same day, a professor who specialized in giving lectures in universities also called Wei Lanlan.
On October 19th, a cos exhibition in Kyoto…
On the same day, a month-long cultural exhibition festival…
Some fast-selling brands, sporting goods, educational institutions, job search websites, travel agencies, investment institutions… have also started calling frequently, hoping to cooperate with Zhihu.
You want to ask how much advertising fees Jiang Qin earned during that time? I don’t know, just a lot.
However, these things are equivalent to gifts for Jiang Qin. What really satisfies him is Zhihu’s current user volume and stickiness.
2009 is indeed the best time to join the Internet industry, but there are really not many that can achieve such a blowout development as Zhihu. So this campus website began to rise in fame, gradually entered the public eye, and was recognized by more and more people. people see.