It is much easier to fight them than to fight those crazy guys in first-tier cities.
The most important thing is that all the brands in the Linchuan Business Gang unconditionally cooperate with Jiang Qin’s actions, providing money and people if he wants.
From 2009 to 2010, Xihan Heqing’s joint operation model has been continuously harvesting the market, and at this time it finally contributed its own strength.
At the end of April, Burger King, Xitian, Helilao, Qinghuajiao, Snack Convenience Store, Weiner Hotel… a number of Linchuan brands updated their advertisements and added group buying and group shopping on the basis of the original promotion, making it more worry-free. save money.
After a year of marketing, these brands have always had a relatively bright brand image among consumer groups, so they are far more influential than TV advertisements.
Taking advantage of this trend, teams that settled in second- and third-tier cities began to fight quickly, and local promotion operations were in full swing.
But some local gangs are unethical, especially those small group buying websites. Based on the concept that those who are barefoot are not afraid of wearing shoes, and those who are local are not afraid of outsiders, they say that I, Ye Liangchen, am a local, so what do you think?
As a result, he was beaten.
At this moment, the local promoters who had been transferred to contract workers realized, “Hey guys, it turns out that the things we trained for two months are used in this way.”
What about high-end business wars, what about giving guidance to the world, what about the ups and downs between talking and laughing, this story tells us that real business still relies on the hard work of both fists!
Then, not surprisingly, the local gangs and the local push team were sent to the police station.
Because it was the local gangs who took action first, and what can I say about the quality of the group promotion…a bit doggy, a bit rogue, and it is said that there was a law professor from the 985 University behind the scenes to provide technical guidance, so that in the end, the local gangs did not take advantage of the half-day mediation. A little cheap.
According to a local promotion manager of a group buying website in Changsha, he really saw the highest level of cheating that day.
“Those people scolded him harshly, but they didn’t take action until we couldn’t bear it anymore and pushed him. As a result, we were pushed to the ground.”
“They have practiced, oh my god, the dragon claw hand, you know? It’s the one played by Jet Li in “Eternal Dragon Sword”. Every move is exactly the same.”
“However, we don’t resist too much. We’re just getting paid, so we won’t risk our lives. We can just fight if we want to, and then we’ll blackmail you to death!”
“We ended up at the police station and they called a lawyer directly.”
“Have you ever seen someone who brings a lawyer to a fight? It is said that he is a university professor!”
“Later we left the police station and reviewed it during dinner in the evening and realized, damn, it turned out that these people were even trained to curse.”
“I knew then that I might not be able to play.”
“Think about it, many offline brands that have become popular recently only cooperate with them, and their employees are even more rogue than us. What should we do?”
“But our boss was still unconvinced and asked us to arrange for people to keep an eye on them. But guess what we found?”
“Those people carry weights for five kilometers every day and have special coaches. They are just here for us.”
The target cities in the second and third tiers were successful in the first battle. Taking advantage of the exhaustion of the idle period, the group successfully settled in Changsha, Wuhan and Xi’an, bit by bit encroaching on the local market, not too fast nor too slow, focusing on quality services.