Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily activity on Zhihu began to skyrocket, even faster than when we did the online school flower competition.
Of course, these online topic areas and offline color pages are all part of soft advertising, because half of the content is accompanied by group-building soft marketing content.
For example, this post is introducing you to a barber shop, and there is a discount coupon jump link below…
Using Zhihu to gather traffic and seamlessly support group building, Jiang Qin’s team has been very successful in this industry chain.
Therefore, even if some group buying websites take a fancy to the college market and come with a bang, in the end they can only get a whiff, but they can’t do anything else.
In addition, in addition to Zhihu’s iconic blue vests, there are also many yellow vests at the opening of the school, which are also very eye-catching. These people are all former local push employees, that is, those bread people who have killed all the invincible pushers in the world. .
They cooperate with Zhihu’s offline booths and often help new students and their parents lead the way, carry their luggage, and distribute mineral water. They also hope to win an innate favor in the early days of school.
Zhihu: a campus forum used by college students across the country
Join the group buying service to save money and worry.
Newly admitted students may not be able to remember where their dormitory is, but they will be able to recite these two slogans within half a day.
In addition to these advertising-based marketing, in order to cater to the activities of the new semester, the group has recently taken off some general discount coupons for the entire site. Instead, it has teamed up with Xihan Heqing and merchants who have signed in-depth cooperation agreements to create a Targeted discount coupons.
What is orientation?
It means to concentrate traffic and introduce it to designated stores or products, and require merchants in various places to place offline promotional signs for group buying and Zhihu in accordance with group buying regulations.
If the traffic of ten people is divided into ten companies, it will be insignificant, but if the traffic of ten people is divided into one company, it will definitely highlight the prosperity of the group business.
Therefore, from the dormitory to the school gate to the off-campus business district, Zhihu and Pintuan are like a huge network and a high wall that no freshman is planning to let go.
According to Burger King’s recent marketing report, since the first phase of joint marketing, their market share has expanded by 1,200 percent, and this quarter’s net profit has exceeded the total previous investment.
Therefore, this is not a victory for Jiang Qin alone, but a great victory for the entire Linchuan Merchant Gang.
Many local brand owners in Linchuan are discussing whether to build a statue of the God of Wealth for Jiang Qin and keep it at home.
“What are the little people on these coloring pages, maps, and necessities?”
“That is the Q version of the anthropomorphic image of Pintuan and Zhihu. It represents the good friend relationship between Zhihu and Pintuan. It was inspired by the newly installed Haier air conditioner in my home. The entire design and molding were made by Xuemei. How about it, not bad Bar?”
“Isn’t this… you and Feng Nanshu?”
At the promotional booth on the main campus of Linda University, Gao Wenhui, who came here to help, held up a campus map and pointed at the two little figures in the lower right corner with a suspicious expression on his face.
These two villains are both Q version, one is a boy wearing blue short-sleeved shorts, and the other is a girl with a ponytail and a light yellow dress. Although they are Q version, many details are eye-catching. They all look familiar, such as their hairstyles and facial expressions, and one of them looks dumb.
Another example is some small accessories, watches, jade bracelets…