“So fast?” Jiang Qin took it and took a look, “A lot of foreign brands.”
“Linchuan has carefully selected three rounds, and the rest are very poor. We can only choose foreign brands. But don’t worry, the agreements between these brands and us have been signed.”
Jiang Qin handed the document back: “Change the marketing path and let them quickly deploy in second and third tier cities. The group buying website is going to sink. We have to burn their money, build our own brand, join the group to feign attack from the rear, and do it at any time. Preparations to shrink the front.”
Wherever the group buying war is fought, the market will be the hottest. In this case, as long as the marketing is done well, it is not difficult to take advantage of this fire to incubate several brands.
Wei Lanlan understood that the boss wanted to use the flames of group buying to push Xihanheqing’s business closed loop to a whole new level, and then connect it to group buying, then incubate, and then connect…
After explaining Wei Lanlan’s next tasks, Jiang Qin also took advantage of everyone’s presence to hold a meeting with the Linchuan Commercial Gang’s current strategic cooperation brands.
In the first, second and third rounds of marketing, Xihanheqing’s development path is to follow Zhihu, use university channels to cultivate the market, and then sink.
But this time, Boss Jiang suddenly changed the marketing path and asked them to take the lead in deploying in second- and third-tier cities. In addition, 80% of the fourth and fifth rounds of cooperation lists are foreign companies. Such differences will inevitably arise. Some suspicions.
Is it xenophobic, is it treated differently?
The strategy for building a national market has always been to build a strong reputation in first-tier cities first, right?
The first three rounds of strategic marketing have gone so well, and major brands are now starting to bloom across the country. Why not continue to use such a mature and stable path?
Especially the market in the first-tier cities is so hot due to the group buying business. It is pure profit to deploy in the first-tier, but it is a bit confusing to turn around to the second-tier and third-tier, isn’t it?
“What do you think?”
“I’m a little hesitant.”
“That’s not what I said when I came here before.”
“And you won’t be able to get financing qualifications in the early stage…”
“Why does it feel a bit like a guinea pig?”
There were many related whispers, but Jiang Qin did not specifically explain it at the meeting.
These foreign companies actually have a presence in second- and third-tier cities, and many of them are even from second- and third-tier cities, and have similar development experiences to Linchuan’s brands.
Starting the layout from here can reduce costs on the one hand, and make things easier on the other.
Because doing business is all about connections. You introduce me to city resources, and I introduce you to supply channels. If we all work together, we can actually advance it faster than in first-tier cities.
In addition, why the layout of second- and third-tier cities is related to the strategic plan of group building in the later stage, this cannot be disclosed in advance.
The most important point is that the local brands in Linchuan were developed step by step by following Jiang Qin, but these brands from other places were not, so the mutual trust and cohesion between everyone was not strong.
Although he is bound by a strategic contract, Jiang Qin does not want the brand he has raised to be different from his own.