Deng Yuan and Zhang Yu from the marketing department had just traveled around the second and third tier markets recently, and before they could take a break, they were also named by Jiang Qin to go to Shanghai.
The two of them are graduates of the 2008 class. They joined the group in 2009 and have been doing front-line work. Although they are young, they have been trained in the first-line market and have relatively mature experience.
In addition, Ma Yubao from the original content team and Yang Shuai from the technical team were all asked by Jiang Qin to go together to cooperate with this work in Shanghai. ˆ
“When I go back, I’ll give myself a fancy name.”
“Sun Zhi used to sell health care products, right? Let’s call him Big Sword. You will be my Big Sword from now on.”
Jiang Qin sat on the boss’s chair and gave another employee a shameful name.
However, Sun Zhi had been in the world for many years without any discomfort. He immediately said: “What a great name. I want to go deep into the enemy camp like a big sword and offer the enemy general’s head to the boss.”
“Okay, okay, the writer has a rival.”
Early the next morning, Jiang Qin led everyone to set off, took a plane to Shanghai, and called a meeting to make arrangements.
At this time, it has been a month and a half since the market sinking of major websites. Especially after the light snow, the promotion of various websites in second- and third-tier cities has slowed down. This also proves Jiang Qin’s speculation that everyone’s funds have been exhausted again. It’s zero point.
What they need to do now is to use the current number of cities to make a fuss and obtain more financing.
For example, Lashou.com’s recent publicity is that it currently provides group purchasing services in more than 20 cities.
Of course, this 20-plus includes second- and third-tier markets and surrounding cities. Some of them have a market share of less than 30%, but they can still be considered one. This is the trick.
At the same time, the managers of each branch of the group received direct orders from Jiang Qin on the internal management system and needed to select a group of people to go to Shanghai to develop their business.
In fact, front-line marketing specialists are the most sensitive to market changes.
They can feel that the online activities of group joining are vigorous in the second and third tiers, but there are fewer and fewer local promoters and marketing specialists for group joining.
In the past, I would be scared when I went out on the street, but now I might not encounter a few when I look for them all over the street.
Some people did respond upward to this subtle change, but most branch managers didn’t pay much attention.
How to put it this way, although Group Buying is the biggest competitor of major group buying websites in the second and third tier markets, everyone still thinks of it as a “group buying brand from a small place” and an “opportunistic small website”.
It doesn’t even dare to do business in first-tier cities. Even if its business level in second- and third-tier cities is high, what will it be like?
For several of the current top websites, this team-building company born in a university town is not considered a rival, but can only be regarded as a stumbling block.
In the evening of early December, at Juxian Tower in Linchuan, Zhou Zhenhao and Cui Yiting came back from their vacation to treat Ye Ziqing to a meal and chatted about the recent situation in the group buying market.
“At present, LaShou’s position in Shanghai has been stabilized. Although Nuomi is still working hard, it has achieved little results. It is estimated that after this Spring Festival, LaShou will completely dominate the Shanghai market.”
Cui Yiting is currently the marketing manager in Shanghai and is very familiar with Lashou.com’s business in Shanghai.