He has always wondered where the team-building push came from. It is more powerful than the elite team of LaShou. Isn’t this a foul?
“Recently there has been feedback from the second and third tier markets that there are obviously fewer employees at the branch stations for group booking than last month.”
“What you mean is that those people were transferred from the sub-station by him?”
“I guess so.”
“Impossible, absolutely impossible. It takes a month for an out-of-town team to come to Shanghai to develop their business. It takes a month just to get familiar with the environment. How can they be so comfortable right after they arrive? It’s nonsense.”
“Perhaps those coming from other places are not necessarily foreign teams?”
“What’s the meaning?”
“This is a photo taken by our marketing specialist. These three people and these two people, after being identified by our sub-station staff, have appeared in Xijing earlier. It is said that the leader is also involved in martial arts.”
“Then what?”
“The group-sharing business started in April, in first-tier university towns and second-tier and third-tier markets at the same time. In the past six months, I think their employees have been rotating, and every employee has traveled to at least three cities, and they all It’s more than a month.”
The local promotion manager of LaShou.com took two photos and told all his guesses.
At this moment, Cui Yiting suddenly remembered something and opened her mouth slightly: “The boss of the group tour is called Jiang Qin. The most popular Zhihu now is also his product. As far as I know, they have nearly two dozen group members.” Hundreds of people promoted Zhihu in Shanghai at the same time.”
“In other words, their team is more familiar with the environment than our team? Even their signing ability is better than ours?”
“Well, and… Zhihu has had advertising cooperation with merchants near the university town for a long time. They are old friends with these merchants.”
I heard all this news about Cui Yiting while chatting with Ye Ziqing, so I didn’t pay much attention to it at the time.
But now I think about it, it would be terrible if Jiang Qin was already preparing for the Shanghai branch of the group when he was promoting Zhihu.
When was Zhihu promoted nationwide? It was September 2009, or even earlier. At that time, the group booking business had just begun in Linchuan.
So if we work backwards, he may have been planning things for the end of 2010 since 2009. This is simply appalling.
In fact, Cui Yiting’s guess was absolutely correct.
This team that suddenly appeared in Shanghai has indeed been exploring the surrounding business environment through previous Zhihu promotions. This is why Jiang Qin did nothing at the beginning of the year, but in the first step he signed a formal labor contract with them. Contractual reasons.
Advertising is indeed a powerful marketing tool, but in the group buying industry, if you want to ensure high efficiency, the experience value of the local promotion team is definitely the top priority.
If I go door to door and look for it, it will be more effective than if you flash it on TV for more than ten seconds.
The unknown creates fear, so a new opponent is often more terrifying than an old opponent.
Especially when the experience you accumulated in the previous market is completely useless to this new opponent, you will find that you need to follow his ideas to change.