Then it is obvious which one is higher and which one is lower.
“Well, I’ll just say it. It’s better not to change it. It’s really a blind command.”
Jiang Qin took the computer and raised his head calmly: “Is there anyone curious about the content of the website after seeing the pictures?”
Lu Xuemei nodded: “Of course some people are curious, and they also want to know when this website will be available.”
“Then which design draft are you referring to?”
“The second one.”
After Lu Xuemei finished speaking, she was stunned for a moment, and found that the scene just now flashed through her mind again, and her eyes gradually became shocked.
That’s right, those people seemed to be pointing to the simplest design draft, which was the version that was later modified, when asking about the website situation.
“Why is this happening?” Lu Xuemei was a little confused.
“This is normal, because the previous design was good-looking, and indeed very high-end, but there were too many elements, and you couldn’t grasp the key points at a glance. After deleting the redundant elements, the information transmission became intuitive. ”
Jiang Qin put the computer back in front of Pang Hai and spoke in a calm voice.
“But only good-looking advertisements will make people want to watch them. If people don’t even want to watch them, it will be useless no matter how concise your message is.”
Lu Xuemei felt very unconvinced. The efficiency of information transmission was indeed important, but what’s the use if no one would read it.
“But it’s a fan.” Jiang Qin looked at her and said.
Hearing these words, Lu Xuemei was stunned for a moment, as if she suddenly figured out something, and any words she wanted to argue suddenly died in her throat.
“The weather is so hot now. When you go to the toilet, eat in the cafeteria, participate in club activities, or even go to class, you always use a fan, right? Even if it is not so beautiful, is it difficult to take a second to read the information on the fan?”
Pang Hai couldn’t help but frown slightly, feeling like he suddenly understood: “It makes sense…”
Jiang Qin rubbed his arm that was blown by the air-conditioning and continued: “The flyer must be designed to look good because it has no practical value. If it is not attractive, it will be thrown away. Most people will not care what is written on it. , but fans are different. Fans have the ability to be retained and have practical value, so why do we have to let the beauty of the design hinder the transmission of information?”
Lu Xuemei pursed her lips and couldn’t say a word.
She admitted that her eyes had always been on the beauty of graphic design itself, without considering its carrier.
But just like what Jiang Qin said just now, since we know that the person who gets the fan will not throw it away, why should we hinder the accurate transmission of information and be too demanding on the aesthetics?
Pang Hai raised his head and took a look: “Boss, have you studied business design and advertising marketing before?”
“No, I just have billions more gifts and talents than ordinary people.”
“Talent? Where is it? Why didn’t I see it?” Lu Xuemei was dissatisfied.