If there is no problem, no one is willing to fire their sales leader during the market competition, so even if someone finds out that they are all members of a certain business gang, it will be of no use.
Business gangs exist in every city. They don’t have a God’s perspective and have no ability to look for evidence with answers.
In this situation where fakes are rampant, the slogan of buying genuine products and carefully selecting them in a group is spreading further and further.
Therefore, Jiang Qin took advantage of the daily activity, which did not drop rapidly, to free up part of his energy in the main market and specialize in developing the business of group booking and selection.
Thirty percent of the channels in this sector come from Linchuan Business Gang, and 70% come from Wanzhong Mall.
Before the reform, Wanzhong was a pure sales mall with many high-quality supply channels and deep relationships with distributors of various categories. He Yijun is also a businessman who cares about integrity and maintains very good relationships with everyone. .
With Lao He as the middleman, channel negotiations have become very easy.
In addition, he also allocated some manpower from business to discuss supply channels for electronic products.
On January 11, the task lists of all supervisors at the Shanghai branch were updated. The development of group selection has become the most important business at the stage when Nuomi is sweeping the market.
“Domestic mobile phone brands can do it, but copycat phones don’t.”
“You can do it through low-end channels, but you can’t do it if you change the wording and pretend to be genuine.”
“As for the channels of some specialty stores, we can subsidize them ourselves, but we must ensure quality.”
“This mission does not require a single quantity, but the image of authenticity must be shown at this stage. Xuemei has already produced a lot of group building materials, and we want to make the group building process synonymous with authenticity.”
Channel control can reduce the influx of fake goods, but opportunism cannot completely curb it.
Because sometimes even the things in specialty stores may not be all genuine.
Therefore, Jiang Qin requires that if fake goods are sold, they must come to the door to exchange the goods within an hour, and strictly ensure the last mile of genuine sales.
As a result, the market competition caused by Nuomi’s first financing has produced three results.
Nuomi accounted for almost 90% of its business, Lashou’s market fell into a serious downturn, and its group-to-store business also continued to decline. However, Group-to-Select has managed to create a genuine image, and its influence has gradually become far-reaching.
“The discounts on Nuomi are really great, but I bought a lot of fakes and three-no products. Now I have to wait for news about exchanges. I don’t know what to do.”
“I’ve said it before. When buying electronic products, it’s better to go on a group tour.”
“There are also fakes in group bookings, but they are very few. And once there are fakes, they will immediately return or exchange them, and will give you subsidy coupons if it takes more than an hour.”
“It’s okay to eat and drink with glutinous rice, but when it comes to shopping, I’m still used to buying in groups.”
“…”
[Direct sales through authentic channels, excluding brand premiums—selected for group grouping]