However, the money-burning battle in the third round is different from the first round.
At this stage, most websites have accumulated rich experience and learned lessons from failures.
They know that money has to be burned, but they must not burn it on their heads like before.
Because the only result of burning the market head-on is that both sides will suffer losses, and then the oriole hiding behind will benefit.
Just like Lashou and Dianping, the two giants faced each other for the first time, and their market share reached a 50-50 split.
Lashou.com’s hotel and shopping channels have the upper hand, while Dazhong focuses on food and in-store services. The two markets have merged and crossed, and have reached a bottleneck, and no one can go further.
As a result, the second stage of the match against Taiwan became a clearing battlefield.
The principle of clearing the battlefield is very simple. To put it bluntly, you need to free up your energy first, clear away the miscellaneous soldiers around you, unify the city’s market, expand the living territory under your feet, fill the gaps, and avoid being taken advantage of.
What are the benefits of a unified market?
The advantage is that when there are no competitors in a city area, many things can be decided by oneself.
We no longer need to compete with each other to see whose discounts are bigger, and we no longer need to send money to consumers. I am the only one selling this thing, and it is not up to me to say how much it is.
In the past, a meal for three people could feed three big eaters, but now two people can only eat with a three-person group coupon. This is actually a disguised version of leek harvesting.
After determining this strategic layout, the city managers took the funds and returned to the cities where they were stationed, and began to study strategic countermeasures.
When the boss fights with the second child, it is the third child who dies. This is a truth.
Many group-buying websites that were regarded as auxiliary companies were in danger during this period, because in the face of the bursting pockets of industry overlords, they found that they seemed to have only two options: survive until bankruptcy, or choose to be acquired.
At the beginning of the year, at the peak of the group buying industry, there were more than 6,000 large and small group buying websites.
At the end of the year, in the capital war in the group buying industry, only double digits can survive.
In this purge plan, group fighting is also among the targets to be purged.
On January 27, Yang Xueyu returned to Shanghai, holding in his hand a calligraphy work given to him by Robin, called Victory with a clear start.
Subsequently, the Shanghai branch of Lashou.com held a collective meeting on clearing the battlefield.
Take down the grouping, acquire the grouping, take over their in-depth cooperative users, and turn around to give Nuomi a fatal blow. In this way, the Shanghai market will be unified.
At the same time, Nuomi.com’s Shanghai branch, Changsongsong also held a strategy meeting.
Take down the grouping, acquire the grouping, take over their in-depth cooperative users, and then give Lashou.com the final blow. In this way, the market in Shanghai will be unified.
So, everyone worked overtime and started making plans, and everyone was as excited as if they had been given a shot of chicken blood.