“You can get a mobile phone as a gift if you deposit three hundred? It’s fake.”
“real.”
“Then you’re going to die?” Guo Zihang looked incomprehensible.
Jiang Qin looked at Guo Zihang: “This is a kind of marketing method. Giving away mobile phones is to cultivate the market and gain market share. When the audience increases, you can make back any initial losses later.”
Functional phones were replaced by smart phones very quickly, almost completely starting around 2012.
Jiang Qin still remembers that he had not graduated from college at that time, but everyone around him was already using Coolpad, Meizu, HTC, and Xiaomi, which was born for fever, also used hunger marketing to instantly open up the market.
At that time, many people used Samsung and Apple, but those mobile phones from Motorola, Dovi, and Bird in the past have disappeared since then.
There is also a generation of mobile phone king Nokia, which is unrepentant and insists on developing its own Symbian system. As a result, its market share has shrunk wildly. Even if it launched a Windows version after being acquired, it did not make any waves in the end.
Smartphones are inevitable for the development of the times, but what really accelerates the change of the times is the routine of giving away mobile phones by charging phone bills.
At that time, in order to expand its domestic market share and acquire more user groups, Samsung specially launched contract phones and cooperated with telecom operators to provide recharge gifts.
You get a mobile phone when you deposit your phone bill, and you get a mobile phone when you buy broadband. Except for the contract period, everything is as if you picked it up for free.
But this routine is really powerful, because the threshold for free prostitution has always been the lowest. This routine not only provides operators with a large number of contract users, but also builds brand awareness for mobile phone manufacturers.
The most important thing is that many of the kings of the feature phone era have just gotten a taste of it at this time, and the technology has not yet been revolutionized. As a result, because of the acceleration of the cost of recharging phone bills to buy mobile phones, they have been thrown far behind. They have already tried to catch up. Can’t catch up.
Yes, it is this kind of marketing method that directly defeated 80% of competitors in the mobile phone market.
Later, ZTE and Huawei also joined the market of giving away mobile phones by charging phone bills, and became well-known mobile phone manufacturers from being unknown.
This thing seems to be a loss, and a lot of money has been burned, but those who are doing long-term development are all about the subsequent benefits.
Giving away low-end models to cultivate users, then increasing prices little by little, and launching high-end models. The return rate of this thing is almost tens of thousands. This is almost the same way as burning money through group purchases.
Jiang Qin took the two of them into the business hall, charged 300 yuan in phone bills, and changed their phones.
It’s white, with an Tianyi 3G logo on the back and a Samsung logo on the front. The plastic back cover can still be opened, and an original battery is included in the box.
There are not many pre-installed software after the mobile phone is turned on, and the simple operation interface even looks a bit ugly, but compared to a functional phone that can only answer calls and send text messages and access WAP, this is already a dimensionality reduction.
“The app needs to be developed quickly, otherwise how can it be bundled and pre-installed?”
Jiang Qin opened the music player, and a preview song “Thousands of Miles Away” was pre-stored in it.
“This phone feels better than the one I bought.” Yang Shuan stared at it for a long time, feeling a little regretful.
He just bought an HTC a year ago and spent 2,000 yuan on it, but it was not as smooth as Jiang Qin’s free one.