“Therefore, the team responsible for Kyoto’s exhibition industry needs to change its strategy and shift its focus to three aspects.”
“In the first aspect, we will continue to carry out rigorous group selection to establish an image of genuine products and maximize the trust of consumers.”
“The second aspect is to continue to expand the community group buying area and add more manpower.”
“The third aspect is that we subdivide the categories and focus on only one of them each time, such as hot pot in the first week and self-service in the second week. We invest money in it, make large discounts, and quickly accumulate users.”
“Because when the two companies join forces, it is more difficult for us to cover all categories. No matter which company we compete with, it will be time-consuming and laborious, and it may lead to a new round of money-burning war.”
“So, we first do segmented group buying. With this focus, we can quickly attract consumers.”
“Our service level is much higher than that of Volkswagen and Lashou. As long as consumers come, they basically cannot leave. After the number of users increases, we will use the existing channels of Xihanheqing to promote group group selection and community group buying. .”
“In this war, we will fight at a fast pace in the early stage, but we must slow down in the later stage to see who loses patience first.”
“The points we scored as a team are enough. Even if we don’t score a single goal in the second half, we can win as long as we delay.”
“As for the managers of second- and third-tier cities, you can take some action recently and take back some of the business areas that were thrown out before to scare them.”
Jiang Qin was sitting on the stage, wearing a crisp suit, holding a Patek Philippe in the air, holding a plan for the second half of 2011, and raising a kind smile at the corner of his mouth.
After the city managers meeting, each branch station began to adjust its business.
Shanghai and Shenzhen mainly focus on stability, because other websites are now in a defensive posture, and a surprise attack is unlikely to happen.
As for Guangdong City, it is similar to Kyoto’s strategic plan, which is to change the business direction, focus on a single category, and spend the minimum cost as much as possible to quickly accumulate local users through group shopping.
Group shopping has a foundation in these two cities. Although the market share is not as high as that of the other city, it is more than enough to focus on a single category.
And just as Jiang Qin planned, although the business areas of group-sharing in Guangdong and Kyoto have not expanded, the increase in the number of users is still very considerable.
Because you invest all your money in one category, you will have enough money to spend on discounts.
Even if some people don’t like hot pot, how can they not be tempted when they hear about 30% off, 40% off, or instant sales for one dollar?
During this process, the group selection was officially launched, all offline advertisements were replaced with new ones, and there was a crazy emphasis on buying genuine products and going to the group selection.
Volkswagen and Lashou were actually confused throughout the whole process, because their idea was still to sign a large number of merchants, form an entire business area, and then retain users to gain market share.
However, Tuan Tuan directly changed its business direction, using large discounts in subdivided categories to continuously accumulate users, instead of rushing to sign up for stores. This step really surprised them.
But later they understood that group joining was different from them.
The biggest difference is that he is doing self-operated group-buying and group-buying delivery.
It may not have its own business area, but as long as there are users and channels, they can still do business.