They are not here to fight at all, nor are they here to compete with the public or fight each other. They avoid the two companies joining forces, continue to develop offline, and then use the users accumulated offline to cultivate online. A virtuous cycle has begun.
The key problem is that they can’t stop playing at this rhythm of group play.
To put it bluntly, you knew what he was going to do, but there was nothing you could do to stop it.
The trend of group buying in Kyoto spread quickly, coupled with the fact that community group buying is really overbearing, the almost complete ecological chain is simply impeccable.
As a result, the capital giants behind the group buying market are becoming increasingly restless.
The competition has reached the second half of the competition. Thousands of group buying websites are selling hard, and only less than ten are left.
They thought it was safe when they chose horses at the end of the field, but who knew that no matter which horse was chosen, a horse without a rider rushed to the front, barking at the market, and everyone looked at each other in disbelief. squeak.
Especially Alibaba, seeing that the group buying market is about to change hands, they are extremely anxious.
Why did they choose to hold hands at that time?
Because based on LaShou’s online performance in the past six months, he really looks like an emperor!
He occupies two first-tier cities, and has the highest market share in the second- and third-tier cities in the entire north. If not, who can win?
The in-depth cooperation agreement they negotiated at that time required that Lashou.com must be integrated into Alibaba’s ecological chain, and all decisions must be approved by Alibaba and cooperate with Alibaba’s subsequent development strategy.
If LaShou wins, the entire group buying channel will become theirs. In this way, one e-commerce giant plus another group buying giant will control almost the entire domestic market.
In fact, LaShou performed well after signing with them.
It acquired five group-buying websites right out of the gate, and was far ahead in the entire industry. Even Dianping, which was supported by Tencent, could only lag behind when it first came out.
What’s the result so far?
Shanghai was lost, Shenzhen was lost, and even my hometown was invaded.
Except for the market share in second- and third-tier cities, LaShou has almost no advantage at all.
The one that achieved this kind of success was a group buying website that came out of a school.
You want to say that the top management of Lashou.com are incompetent, but that’s not true, because Nuomi was also blocked in a corner by a gang of gangsters, and was beaten so hard that no one made a sound.
There is also Dianping, which came from behind. It is a long-established lifestyle service website, but they were kicked out when they returned to their hometown. Can you say that they are incompetent?
So in the final analysis, the ability to form a group is still too advanced.
After making this judgment, Ali definitely no longer wants to bet on Lashou.com, but hopes to get married with Pintuan.
On the morning of June 22, Lu Zhichuan, general manager of Alibaba’s investment department, rang Jiang Qin’s phone and called five times in a row. His patience was almost gone before he got through.