After careful review, Jiang Qin approved the two expenses.
One sum is the cost of organizing a community art performance, which is used to increase the stickiness of the community group and improve the “family feeling” of the group in the hearts of community users.
The other expense is for offline advertising, because community group buying requires a high degree of trust, and this part of trust still needs to be conveyed through television and news.
Especially TV advertisements have a sense of authority in the hearts of some middle-aged and elderly people, otherwise there would not be so many TV shopping channels.
“What’s the current reaction from Dianping and Lashou?”
Yao Shengdong replied online: “Dianping has recently been recruiting local promoters, and it seems that they also want to engage in community group buying. However, the recruitment advertisement has been out for a month, but there has been no further movement.”
Jiang Qin thought for a while: “They probably didn’t have any plans in this area in the early stage. They have to think twice about budget, structural adjustment and business upgrade. I guess they are hesitant in their hearts.”
“That’s how it should be, the boss is wise.”
As Jiang Qin expected, Dianping is currently in a very passive state, because daily specials do not conflict with their business and will not affect each other. Logically speaking, they can live in harmony.
You do your offline delivery, and I do my online group buying. Not only will we not compete with each other, but we may also benefit from each other.
But everyone knows that when the community group buying line for group shopping is launched, once it takes shape, it will immediately feed back their in-store business.
When the consumer base grows and a model Internet celebrity store is established, those merchants will take the initiative to seek cooperation after being promoted by headlines.
Then, the group-building began a virtuous cycle, and after the cycle, it would be their competitors who would die.
If Dianping wants to attack group sales, it will have to talk about channels, recruit local promoters, set up a new branch, upgrade its website, and make a new budget.
These group-building preparations were started almost a year in advance, and we also took over local promotions that other websites did not want. If Dianping wants to follow up, the investment amount will be huge.
Because if you want to catch up with the progress of group building in a short period of time, you will definitely burn money.
Therefore, there are two different voices within Dianping. One is not optimistic about the establishment of community group buying, and the other is that if it does not engage in this, it will have to wait for death. This dilemma makes it difficult for the company’s senior management to make decisions.
They also expressed their anger with La Shou in private, but La Shou showed no panic at all and said that he would not end up in trouble.
Dianping even feels that they have been a bit bad recently, and their various performances are puzzling.
Have you dug a hole to die?
Brother, can you cheer up? It’s not time to collapse yet.
But the strangest thing is that Lashou.com didn’t react at all, but there was no mournful sign of surrender. Instead, there was an inexplicable sense of confidence.
After Chen Jiaxin returned from Shanghai, she was promoted one level and became the general person in charge of Kyoto District.
This is because although she did not win over the Shanghai market from the group companies, the business district system she established has allowed Dianping to make up for the lack of map services to a certain extent.