Jiang Qin didn’t show any concern and directly told Cao’s father about the cooperation project.
Community group buying is currently developing rapidly, and supply volume is also soaring. Although Xihanheqing’s channels are rich enough, the cost is actually high.
If you want to keep this cost down, you need to find the source of supply and solve the problem from the source.
Therefore, the marketing department where Deng Yuan works has been conducting research, attracting investment, and negotiating prices in various cities recently.
By figuring out the source of supply and cooperating with logistics companies to form centralized procurement, we can save the costs caused by the current multi-level distribution of traditional retail.
Moreover, this approach can also strictly control the quality of supply and improve consumers’ shopping experience.
The most critical thing is that as the territory of the group becomes larger and larger, over-reliance on other people’s supply chains will easily lead to backstabbing.
In addition, since the launch of the Linchuan brand’s national strategy, each brand’s stores have become more dependent on the supply chain.
Jiang Qin established this path, firstly, to provide high-quality supply channels for all cooperative brands and reduce procurement costs, and secondly, to make the cooperative relationship between the brands stronger.
Jiang Qin plans to conduct pilot projects in first-tier cities, and then inject capital and shares into Hengtong Freight to expand its scale and gradually expand along the group buying route.
After listening to Jiang Qin’s description, Cao’s father fell into deep thought.
To be honest, the development of Hengtong Freight is relatively limited now, because private freight companies are like this. They reach their peak when they develop to a certain scale.
Unless you are willing to invest more money in comprehensive logistics services, such as cargo collection and distribution, packaging, sub-packaging, sorting, and networked information monitoring, this scale of investment is definitely not something that can be achieved with a quick start.
There are many private logistics companies that blindly invest in construction, but in the end they are unable to obtain sufficient supply of goods, resulting in many cases where funds are cut off.
Especially in recent years, e-commerce platforms have accelerated the development of the logistics industry, causing some resources to be integrated by large companies, and private freight companies have to be cautious.
But Jiang Qin is willing to help them inject capital and give them orders, which would be great.
On the one hand, the funding problem is solved, and on the other hand, there is still enough business to be done. It is simply like giving it away for free.
“How much is your expected supply?”
“There’s no need to predict this.”
Jiang Qin took out a document from his backpack, took out a supply list and handed it to Cao’s father.
Father Cao read it from beginning to end and frowned: “This isn’t too big, is it? Are you sure your investment can be directly proportional to your gains?”
“This is just for one city in Shanghai.”
“Oh, that’s fine.”
Jiang Qin coughed: “It’s only the second quarter.”