“As long as consumers believe it, that’s enough.”
Jiang Qin sat back on the sofa, picked up the water glass and took a sip of water.
Everyone in the circle knows that group shopping is a university entrepreneurial project, and the boss is a college student. It is indeed very admirable to do business all over the country, but when the matter reaches the ears of consumers, that is not the case.
The three words “college student” mean to them that they are young, immature, poor in ability, and unable to take on tasks.
If there is an app that involves buying and selling, and the person behind it is a college student, the credit value will inevitably drop.
Because almost every family has a college student who doesn’t sleep at night and can’t wake up in the morning.
In addition, Pintuan has not gone through the previous rounds of financing, and the source of the only round of financing is also quite complicated, which is completely different from companies such as LaShou, Nuomi and Dianping, which are backed by large companies.
In the past, when people in the industry mentioned this matter, they would think that Jiang Qin’s sweeping of Liuhe without any background was really extraordinary. However, in the eyes of consumers, group-building without any support seems extremely fragile.
This principle is like a fight between elementary school students. If you have a senior brother behind you, the person who troubles you will think twice.
But if not, no one believes you can win.
However, these news are so targeted and concentrated, so someone obviously spent money.
LaShou, Nuomi, Dianping…everyone has a possibility.
Because that’s how plain and simple business warfare is, it’s better to defeat your opponent than to work hard yourself.
However, since the joint promotion between Tuantuan and Alipay, these three websites are no longer on the same level as Tuantuan. According to conventional methods, they cannot win the group group at all.
But the thunderstorm of Tuanbao.com has turned the group buying market around, turning chaos into an opportunity.
No matter how large the group business is, if it loses the trust of consumers and merchants, the business will inevitably be hit hard.
“We have cooperated with Alipay for so long. Can we do joint marketing again and ask them to give us a credit endorsement?”
“What if Ali fanned himself too?”
“impossible?”
Jiang Qin picked up the teacup and took a sip, pursed his lips and said nothing.
During the summer vacation, he showed off his poverty to the enemy in order to make ends meet, saying that it was difficult to finance the group, but now he was caught in a pigtail. If he said that this matter had nothing to do with the AT family, he would not believe it.
Grouping is currently completely independent in the Internet business ecosystem, which is something that many major companies do not want to see.
Therefore, this public opinion is obviously a test.
Pintuan has always claimed that it has no money. When the crisis of trust comes, Pintuan will definitely not be able to handle it, and the capital chain will break overnight.