Internet business is indeed like a bubble. You may rise to great heights overnight, but you may also collapse overnight.
“Boss, is he gone?”
“Yeah?”
Yao Shengdong nodded and put away the camera in his hand: “Except for the people from the public who are still inside, everyone else is almost gone.”
Jiang Qin threw away the cigarette butt: “Damn it, if I leave a little later, I’m going to get lung cancer.”
“What about us? Mr. Kang from LaShou.com came over just now and wanted to ask you to wash your feet.”
“Wash a few times and go back to the hotel. Your landlady is a super jealous person.”
After Jiang Qin finished speaking, he turned around and walked down the steps towards the parking lot.
Yang Xueyu and Peng Sheng left the conference room and met with Chen Jiaxin and their boss Zhang Tao.
“how’s it going?”
Yang Xueyu shook his head: “We haven’t reached an agreement.”
Chen Jiaxin frowned: “We’ve been forced to this point, and we haven’t reached an agreement yet?”
“No, but what he said was strange.”
“What’s the meaning?”
“He told me that if you want to eliminate public opinion, you have to create it again, and then establish a persona in the public opinion. He also said… joining a team is never a solo effort.”
This seminar by Dianping is actually like a loaded gun. After the bullets are fired, the pattern of the group buying market may be rewritten.
And who is at the front of the gun? Naturally, it’s a group fight.
The tragedy of Tuanbao.com’s run away is obvious to all. The support from major capitals is like a landslide and tsunami. It is difficult to make a comeback under public opinion.
They don’t even need to make the group collapse quickly. As long as the image of the group being unable to keep its word is established so that the mob can’t tell the truth from the fake, the goal will be achieved.
Moreover, the cost of this kind of public opinion war is very low. They can do it a second time, a third time… As long as the group never accepts financing, this is just the beginning.
Until they were hit by bullets one by one and finally fell to the ground.
After all, group buying is an asset-heavy business system. Without turnover and users, the decline will continue and become increasingly fragile.
What’s more, Dianping’s multiple public relations efforts have let consumers and merchants know that without group booking, Dianping still has Dianping.
But what’s strange is that Jiang Qin’s performance never made Yang Xueyu feel that he was anxious.