For example, “rules”, “denial”, “questioning”, “ridicule” and “young”, these words are integrated into this advertisement, and combined with the group’s experiences in the past week, they instantly seem to hint at some subtext.
This subtext is easy to understand, that is, group joining is being targeted.
Targeted by mature capitalists who set the rules.
Especially the sentence “You can despise our youth”, coupled with the scene of Jiang Qin refusing the three wretched middle-aged people to buy shares, it is easy for netizens to smell something else.
Because when public opinion first aroused, many media Vs seized on the fact that Jiang Qin was a college student, very young, and unstable, which caused the credibility of the group to drop rapidly.
The most important thing is that some netizens don’t have a house in real life and live online!
They clearly discovered that not long after the group purchase and refunds were issued, multiple accounts published videos warning against group purchase and the failure to pay for small things.
Such concentrated and repetitive targeted videos clearly show that they are just for the sake of being black.
Hence the sentence that got the most likes among the hot comments: Is group-building targeted by capitalists? Just because he wants to give us the money back?
So when Meng Yansheng saw the commercial for the group fight, his scalp went numb instantly. He immediately asked someone to delete the previously uploaded video, and even logged out a dozen online accounts.
Because if you take advantage of this moment to attack him head-on, no matter how hard you try, you will be counterattacked in the end.
Why?
Because he is a young but hard-working, high-spirited person who is not afraid of power. He resolutely breaks the so-called industry rules and returns money to consumers, but he is targeted by capital.
This kind of personality is innately immune to public opinion.
Because no matter how much you criticize him in the future, netizens will feel that capital is targeting him again.
Even the more you try to hack him in the future, the more consumers will become protective of this company, because they will always remember that the group fight is on their side.
Public opinion has no effect on him. The only weakness of the group since its development seems to have been welded into steel armor by a refund and an advertisement, making it invulnerable.
“Advertising…it turns out you can still do this.”
In the office of Kyoto Lightyear Marketing, Dai Fei watched the entire film with a coffee cup in hand, and then fell into deep thought.
In fact, she has been very unconvinced after being rejected by the group.
The crisis public relations plan I worked out all night long is almost the best solution currently available for the group. As a result, the company is about to go bankrupt, and it is still picking and choosing, which is simply ridiculous.
But it wasn’t until she saw Jiang Qin’s endorsement that she discovered that advertising could still be done this way.
The name of the group is not mentioned at all in the entire advertisement. There are only a few scattered shots showing the group’s logo, but the effect is really amazing.
Especially the last sentence. Before Dai Fei finished reading, he thought he might say, I am Jiang Qin, and I speak for the group, but I didn’t expect that what he said was that I am Jiang Qin, and I speak for myself.