The enemy of my enemy is a friend, and the same is true in business wars.
But the survey results were only half heard, and some people couldn’t accept it.
“That’s it?”
“It is indeed the case.”
“This is a bit nonsense, isn’t it? Dianping and Lashou are both good brothers of the Kyoto Internet Federation. When we beat them, shouldn’t we still beat them hard?”
Wu Bo couldn’t help but raise his head when he heard Zhang Tao’s words and thought to himself, “Are you so damn polite?”
However, Shen Yang, the boss of Nuomi, and Wang Binliang, the boss of Wowotuan, did support Zhang Tao’s statement: “There are hundreds of thousands of associations of the same nature across the country. What else can they do besides collecting membership fees every year and gathering everyone to brag during the New Year?”
After hearing this, Wu Bo also spoke: “Those idiot associations pay a lot of money, but they are all enjoying themselves. You told me that they suddenly rebelled because they are members of the same chamber of commerce. Do you believe it?”
“Bosses, don’t get excited. Listen to me first. Their business gang is different from the ones you guys have joined. They really help each other.”
“?”
“We have screened out a few representative ones, such as Heli Lao, Burger King and Mr. Xianhui. Although some companies are not headquartered in Linchuan, their bosses are almost all Linchuan people.”
The investigator said: “The most interesting thing is that their development paths are surprisingly similar. They both started to deploy in first-tier cities two years ago and moved to second- and third-tier markets a year later.”
After listening, Zhang Tao leaned on his chair and said, “It sounds a bit familiar.”
“Of course we are familiar with it, because this is the development path of the group buying market.”
Everyone in the conference room was stunned for a moment after hearing these words, and then their expressions changed instantly, and the overlap of the two paths instantly appeared in everyone’s mind.
“When you were competing like crazy in the first-tier cities, they suddenly appeared and became popular in the group buying market with their high-quality services. And when everyone was sinking rapidly, they followed you to the second- and third-tier markets.”
“We asked the marketing specialists of each city branch and found that these brands are indeed the ones that are most active in signing contracts.”
“Many merchants have already signed contracts when they don’t understand group buying and are afraid of being cheated, so they plan to wait and see first. If you want to organize activities, they will cooperate with you, and if you want to offer discounts, they will cooperate with you to create discounts…”
“In addition, their business model is very suitable for group purchases. For example, they… have dedicated coupon inspectors.”
“Moreover, they will open stores wherever there is a big money-burning battle, because the expanding market can also help them quickly gain popularity.”
“Then they will also share channels to drive the brands that join later to grow together.”
After the investigator finished speaking, he looked at the people present: “We all know that the person who knows the most about group buying is Jiang Qin, so in other words…”
Zhang Tao raised his head: “Jiang Qin relied on us to burn money to compete and help these brands develop a national layout.”
“right.”