“Some users are a little resistant to pop-up ads, but you have to find a way to get them to click in without limiting the method.”
He Xiaopeng nodded, knowing that this was a heavy responsibility he had received after joining Alibaba. The effect was crucial, but UC was founded by him, so he was very confident in UC’s ability to attract traffic.
“Jiang Qin, it seems that he is also working on an information app.” After the meeting, Pang Rui couldn’t help but whisper.
“It’s tonight’s headline.”
Lu Zhichuan picked up the coffee cup and said casually.
During the group buying turmoil some time ago, capital teamed up to promote a war of public opinion in an attempt to destroy Tuan Tuan with rumors. The main front for Tuan Tuan to fight back at that time was Toutiao Tonight.
The articles that were trending on Weibo seemed to have been reposted from this software, so they were quite impressed by this app.
“Does Mr. He know tonight’s headlines?”
He Xiaopeng glanced at them after hearing this: “I know, but I have to correct one thing. Toutiao is not an information application at all.”
Pang Rui looked at him: “What should I say?”
“As far as I know, they don’t even have their own news department or editorial department. They only have a content team. All the content is re-created based on news from Tencent News, Ifeng.com and Sohu. It’s just a piece of cake.”
Pang Rui was a little surprised: “Then where did the article on tonight’s headlines come from?”
“Part-time college students in school provide articles in the background and are paid based on their manuscripts. Think about it, those college students don’t even leave school. They just hear what they hear. They add their own understanding and dare to write it out for everyone to see. Is it credible?”
“…”
“Just a short story sharing software.”
He Xiaopeng put down his tea cup, said goodbye to Pang Rui and Lu Zhichuan, and returned to his business group office to start arranging the next promotion plan.
In fact, Mr. He’s words are indeed true.
Tonight Toutiao does not have its own news department or editorial department. All information content is created by part-time college students and has no exclusive content of its own. As a result, it is normal for the latest news to be a few minutes or an hour later than others.
Moreover, because college students have strong subjective consciousness, there may be different versions of the same event, which is not objective and fair.
In fact, the content of the opening picture is all made up.
Even Jiang Qin once said that Toutiao is not a news information app, but can only be regarded as an open content platform, but it is just covered with a layer of news.
In this era, news objectivity and speed of publication are still more important.
Many news apps like to grab exclusives to gain new audiences, and use breaking news to increase their traffic.
But if a content platform is full of one-sided, stereotyped, fake news and rumors without factual basis, then how can this platform go far?