Because of precision.
Information flow placement is to display advertisements to everyone, but if one percent of them are interested, it is extraordinary.
But what about search engine placement? It is to push you precise advertising and marketing based on your search.
To put it bluntly, it is just to mix ads into your search results and then mark them with an inconspicuous advertising word.
Just like Baidu, no matter your qualifications, your results, or whether you are true or false, as long as you pay more, your entries and web pages will be ranked higher.
Before the acquisition, UC had been in a state of loss. The reason was to reduce the amount of advertising in order to ensure user experience, enhance user stickiness, and expand the audience.
It’s like they have been burning money and giving away profits in the early stage of the group buying war, all for the sake of size.
But after the acquisition, He Xiaopeng no longer had the final say on some things. Realization became the top priority at this stage of development.
Therefore, search engines are one of the monetization channels for UC Browser.
However, it is certain that advertisements will affect the audience experience, especially advertisements that do not tell everyone that they are advertisements, which will also affect reputation, and sometimes even kill people for money…
But then I thought about it, Baidu did the same thing.
It has been so many years, and although Baidu’s reputation has dropped dramatically, no one can shake its dominance in search engines.
Times have limitations, and He Xiaopeng’s thinking on monetization channels is still that of a PC-side search engine.
He still doesn’t know that there is a dog who is going further and further on the road of knowing the needs of users without relying on search terms.
“Mr. He, I suggest you pay attention to the development of Tonight Toutiao when you have time.”
He Xiaopeng was thinking, and when he came to his senses, he heard Lu Zhichuan’s words.
Lu Zhichuan crossed his arms: “Mr. Jiang and I are old friends. Don’t underestimate him. You may not understand the group buying war, but… he is really scary.”
“Okay, I’ll get it.”
Lu Zhichuan thought for a moment: “How about I invite Mr. Wu, who is holding the hand, to come over and let’s have a meal. Mr. Wu will show off when he hears the names of Jiang Qin and the group, and I will ask him to perform for you.”
He Xiaopeng leaned on the sofa and pondered for a long time: “Mr. Lu may not know that there is going to be a lawsuit on Toutiao tonight.”
“?”
Toutiao does not have its own news department or editorial department. Except for some “big event” news, which is controlled by the content team led by Lu Feiyu, the rest are second-generation works by part-time college students.
Sometimes these college students will browse a webpage or accidentally see a piece of news, and they will write an article and post it to Toutiao Tonight.
There are also some people who are more able to fish in troubled waters. They quote a large number of original news in their articles and earn original income by porting them.