So, what is the current mode of group selection?
It is absolutely guaranteed to be authentic, maintains reputation and image, and has faster delivery than Taobao, but the price is far lower than Taobao and Jingdong, and the variety of products is not as rich as Taobao and Jingdong.
Currently, there is a special group-building and strict selection business group in Shanghai, and the manager is Guan Shen, who he has just transferred from Shencheng.
Guan Shen didn’t quite understand Jiang Qin’s behavior of insisting on strict selection of the group and not allowing further development.
Because they can definitely grow bigger and even set up an independent mall.
But Jiang Qin never approved it, which made her quite depressed.
Especially in the first half of this year, the sales manager of Xiaomi Technology specifically called Guan Shen, hoping to discuss cooperation with Yantuan Yanxuan.
Xiaomi launched its first new mobile phone this year, but the supply was very small, which caused panic. The media criticized it as engaging in hunger marketing.
This is one reason, but another reason is that Xiaomi, as a new mobile phone brand, does not have many distribution channels.
Therefore, they want to try the group selection channel and hand over the sales channels of Xiaomi Mi Phone 2 in first-tier cities to the group selection at an exclusive price.
This is actually a very tempting thing.
Group sharing is highly mobile in first-tier cities, and Xiaomi mobile phones are also popular among enthusiasts, and the hype is very successful. Cooperation will be a win-win situation.
But when the plan was finally fed back to Jiang Qin through the internal system, it was still approved and stopped.
The group buying market has just stabilized, but the sinking market has not yet been completely eaten up. The stability of group buying has not yet been maximized. All the returning funds have once again been invested in the supply chain.
Then there is no need to grab another track and establish a stronger enemy.
There are many TV series and novels that describe how arrogant the protagonist is, declaring war on anyone at every turn, and leading the industry at every turn.
Just, stupid.
Because when doing business, you really cannot go around shouting that I am the strongest or the most awesome. Instead, you have to dress yourself up as a vulnerable group.
Just like the recent Double Eleven Shopping Festival, because of the impressive results of 5.9 billion, Boss Ma decided to increase the previous annual operating expenses of 2,000 to 20,000, and was scolded by countless merchants.
Many merchants even joined forces to form an “Anti-Taobao Alliance” and held an anti-Taobao conference in Hong Kong.
How did Boss Ma do it?
When facing the media, I choked up several times and said that I was too tired and was not making money at all. The purpose of increasing operating expenses was to maintain the company’s operations and to promote social development.
Jiang Qin is playing the role of a vulnerable group now, Uncle Ma, don’t mind, I really have no intention of becoming big.
Take the sales channel of Xiaomi 2, for example, is it exclusive? Good guy, Uncle Ma is so angry that he collapsed?