What I have been doing before is ordering food by phone, which is to outsource the delivery business to nearby merchants, negotiate low prices, earn the difference, and then go to office buildings to post advertisements to form a demand chain.
The office building is full of white-collar workers who need to solve the problem of three meals a day. Sometimes one phone call may require multiple orders.
On the basis of earning the merchant’s price difference, he will charge an additional delivery fee.
But if the number of orders is large, the delivery fee he charges will be reduced accordingly.
Why?
Because he orders more, he can earn a lot just from the price difference.
Moreover, ordering one or ten copies are delivered at one time, so the cost will not increase much.
In this situation where the delivery fee for more orders would be discounted or even reduced, Xi Zhongwen gradually began to grow bigger and bigger, contracting the food delivery business of many companies.
Then he gave instructions on the phone and asked his delivery people to pick up the food and deliver it to the designated location.
How much you can earn is actually not much, because the labor costs in this industry are very high, and it is difficult to suppress them. But the good thing is that his business has always been in a growth trend, making the future full of unlimited opportunities. possible.
But since we are doing business, we can’t help but think about going big.
The same is true for Xi Zhongwen, who gradually became dissatisfied with the current scale.
Later, the mobile Internet became popular, smartphones took an increasing share of the domestic market, and various apps emerged, changing the lives of the public in a very short period of time.
This made Xi Zhongwen think about the integration of the food ordering business and the Internet.
So in September last year, the fast food ordering platform was officially established.
But just like the bottleneck encountered when I am hungry, if I want to expand this industry, the limitation is not the ordering methods such as phone calls, text messages or the Internet, but the number of delivery people.
Labor costs are very expensive, and unless a large amount of capital is invested, it will be difficult to expand in a short period of time.
Xi Zhongwen also looked for several investment institutions, but many people waved their hands when they heard it.
The brutality of the group buying war is still around the corner, and the industry competition that will destroy all success makes many venture capital institutions afraid to leave.
But Xi Zhongwen didn’t expect that the snow would fall so heavily this time.
The orders in their backend surged like crazy, and they couldn’t deliver them at all.
So he quickly asked the quick-service marketing manager to recruit a group of part-time workers, as many as fifty.
Of course, he never expected that his food ordering platform would make headlines and be targeted in reports all day long. Now, just by browsing, the internet is full of news about his quick-service meals.
Xi Zhongwen felt that he had simply met a Bodhisattva.