But now, the food delivery industry suddenly became popular, and he began to feel lonely.
Nuomi already has abundant merchant resources. With this channel, they plan to try the takeout industry, and their first stop will be Kyoto.
Baidu is not short of money. Trying a new industry is just a drop in the bucket for him, but if the attempt is successful, the rewards are absolutely endless.
To be honest, among the three BAT companies, who wouldn’t feel greedy after seeing group shopping now, and the food delivery industry is an excellent outlet in the O2O field.
At the end of the year, it snows.
Many shopping malls are conducting Spring Festival promotions, and in conjunction with the group-buying New Year Shopping Festival activities, various discounts have been launched to impact sales.
Starting from the 25th of the twelfth lunar month, the daily passenger flow has doubled.
During this period of time, Hungry Food launched a large number of offline advertisements, and with its superior delivery speed, the rush to quick-order meals became untenable.
At this time, the fast-food center returned to Kyoto from Shanghai and strictly guarded against Baidu Nuomi’s takeout.
And secretly, more investors have begun to contact the entrepreneurs of these food delivery platforms, intending to join this battle.
In August 2009, Alibaba launched a website called Koubei.com.
Later, after investing in the handle, the word-of-mouth project was never continued.
But this time, Boss Ma plans to restart Koubei.com.
Like group buying, Koubei.com is also a group buying platform.
The operating model is to impact sales through group buying, provide large discounts, allow consumers to get discounts, and allow merchants to make small profits but quick turnover.
However, his business scope is narrower than that of Tuantuan.
Boss Ma’s move to restart Koubei.com is actually preparation for entering the food delivery industry.
On the third day after the restart of Koubei.com, Koubei takeout was officially launched. Although there was no big fanfare in advertising or recruiting riders, this news still caused a great shock to the takeout industry.
On the other hand, Baidu also restructured Nuomi.com and provided a large wave of funds.
It is said that after this wave of structural reorganization, Nuomi.com only retained a small number of people from its original group buying business. After all, under the nose of group buying, they did not have much business to do.
What about the rest? Then they were all assigned to the takeout business group.
In other words, although Baidu is just trying it, it is still very serious about this attempt.
And the worst one is the fast food that has gained momentum the fastest.
They went deep into Shanghai, but because the delivery timeliness was too slow and the estimated delivery time was inaccurate, the business fell into a bottleneck.