In the relocation community of Hongrong Home, more than half of the people moved here from rural towns. There are not many people like Yuan Youqin and Jiang Zhenghong who have stable jobs.
Most of them go out to big cities to make money and don’t have much time to stay at home.
As more people return, takeout orders in first- and second-tier cities have begun to increase.
Around the year before and after the Spring Festival, this market seemed to be brewing a powerful force, and it gradually began to flourish at the end of the Spring Festival.
In particular, the number of registrations for takeout delivery drivers has skyrocketed like a reservoir opening to release floodwaters.
This gap between years before and after is actually not surprising.
During the Chinese New Year, you sat at home and listened to others bragging. You made tens of thousands this year, or bought a new house.
And if you don’t make any money, you will inevitably feel unbalanced and always think about doing something big in the new year.
Coupled with the hype on the food delivery industry from Toutiao, Tencent News, Weibo and other media, there are indeed many people who decide to deliver food at the beginning of the new year.
Taking advantage of this industry boom, the business scope of several major platforms has begun to expand infinitely.
Nuomi.com, a subsidiary of Baidu, has circled five cities since the beginning of the year. Various online and offline advertisements have continued to spread, recruiting takeaway riders and promoting the app.
Alibaba’s word-of-mouth takeaway began to process several apps it acquired years ago, and quickly took root in the surrounding Jiangcheng, Xingcheng and Yongcheng.
However, the one with the fastest and most stable development is Hungry.
Not only is the number of his riders growing very fast, but the delivery time is getting shorter and shorter. Although his discounts cannot be compared with others, he has almost all other advantages.
In the food delivery industry, delivery speed itself is the key.
Because the delivery is slow, it will greatly affect the taste of the takeaway.
And most people order takeout because they don’t have time. If you really have to wait for an hour, takeout is unnecessary.
Zhang Xuhao felt that the time was almost ripe, so he quickly began to layout Kyoto, Shenzhen and Guangdong.
At this time, Tencent’s investment in Hungry Bu was finally finalized, which accelerated the brutal growth of this platform.
In just half a month, the business of the three platforms has gradually covered more than 70 cities, and the total number of registered riders has exceeded 100,000.
Among them, Hungry Bu occupied fifteen cities. Although not as many as the other two, his number of riders accounted for two-fifths.
As the major manufacturers have come to an end, Hungry Bu’s development has not been suppressed, but has a momentum of soaring into the clouds. This makes both Zhang Xuhao and Chen Jiaxin feel so confident that they are almost floating.
“The advantage of Hungry Bu is their order dispatch system, which is very efficient. We should increase investment in this aspect and optimize the rider side.”
“In addition to the optimization of the order dispatch system, the most critical thing is the intensity of publicity.”