The consumer groups for takeout are people who are so busy that they don’t have time to eat by themselves. This kind of person doesn’t care whether the takeout is high-end or exquisite.
The high-end takeout market is not impossible, but it cannot be limited to this sector.
So he entered the market with the goal of serving elite white-collar workers, and hit a brick wall. Only then did he discover that the market was dominated by those who got diaosi.
This leads to a result: the platform has a small order volume, and it is useless to burn subsidies for riders.
Riders want subsidies, but there are no orders, so subsidies alone are useless.
So Liu Yihua started taking money again, burning user subsidies, discounting the price of his high-end takeout by 20%, increasing the user order quantity to match the rider, and then after a lot of trouble, he survived by luck.
Feng Shirong, the uncle of the Feng family, fell silent after reading the monthly report.
After entering the market, this superman punched and struck with fatal blows, causing afterimages all over the sky, like stars exploding from the sky. In the end, he found that he didn’t hit anyone and even paralyzed himself from exhaustion. What the hell was going on? For play?
You know, Delivery Hero has always done well in the Southeast Asian market, and its global strategic layout is also quite impressive.
The market value of US$20 billion was not just a boast, but once it entered the domestic market, it turned out to be a dishonest one.
“Mr. Liu, this is not okay.”
“Mr. Feng, China’s takeout market is a bit weird. Many people actually think that pizza can be considered a high-end food.”
Feng Shirong said with a sullen face: “Lower your height. Although the domestic market is huge, not everyone can afford the high-end takeout you make.”
It didn’t matter that it was a bad start. Takeaway Superman quickly changed direction and began to focus on the middle and low-end market of white-collar workers.
But unfortunately, the market he targeted for the second time was dominated by Baidu Waimai.
Baidu Waimai, which had just acquired a quick-service restaurant, was not short of people or money, so it hit them head-on with a heavy punch, which made Superman confused.
Feng Shirong laughed.
He took back control of Fengshi Real Estate and Hurricane Capital from Qin Jingqiu, and immediately invested in Food Delivery Superman, which was actually a test of the domestic Internet market.
Because all fools know that in China at this stage, the Internet is a huge gold mine.
But he never expected that Delivery Hero, which is rampant around the world, would be so weak. It was completely different from what he knew abroad.
But in fact, strength is on the one hand, and on the other hand they underestimate the degree of domestic business involution.
Amazon, Yahoo, Groupon, and now Delivery Hero, have all come with great momentum in the past few years and returned miserably.
This failed trial made Feng Shirong feel that the foreign methods really did not work in China.
At noon, Feng Shirong was sitting in the car, returning from Takeout Superman’s China headquarters. He couldn’t help but press his temples, feeling physically and mentally exhausted.