During the incubation period, the brand of Linchuan Business Gang was developed based on the group buying business in the university town. Therefore, Xihanheqing’s commercial closed loop is the richest and most complete around the university town.
Just when group takeout decided to enter the university city market, many popular merchants on the Fandian app showed that they were taking a break.
Burger Huang’s store, Xitian’s store, Yangji’s store, Mr. Xianhui’s store, Zero Hour Convenience Store’s store…
Afterwards, riders wearing yellow robes began to appear around the university town.
At noon that day, the business volume of meal orders began to plummet, especially after high-traffic merchants such as Xitian and Burger King closed their stores, and orders from other stores also began to decrease.
The person who is the most unruly person in Internet business is beginning to follow the rules.
The university town has its own business district, which is not in the same ecosystem as the business environment of the entire city, so there is a natural barrier.
Judging from the type and richness of businesses near the university town, it can operate independently even if it is separated from urban commerce.
In the beginning, group buying relied on the cover of university towns to continuously accumulate strength, and then launched countless fierce combinations in the national market, establishing its position as the group buying overlord.
Therefore, it is not an exaggeration to say that university towns are fertile ground for group fights.
In addition, Zhihu Campus, the most vertical social application for college students, is also a group-building company, so in this field, the entire group-building system almost follows the rules.
This is actually the reason why Koubei Takeout and Baidu Takeout have always been unwilling to touch the college student market.
In this independent market, few people can do better than group sharing.
Hungry will not sink into the university town market later, not because it feels that it can compete with group delivery, but because it needs a higher market share to raise financing, so it has to do this in the university town market.
Even if they lose it after doing it, as long as they get the financing, they won’t be considered a loss.
In other words, everyone knows that not doing group takeout in college towns is only temporary. When they want to do it, it will be difficult for any opponent to stand up to this place.
But no one expected that group takeout would choose to sink at this time, which surprised everyone.
Why?
Because there are still two months until summer vacation.
There are actually very few students staying in school during the summer vacation. There is no doubt that the business of the food delivery platform in the university town will instantly fall into a trough.
In terms of word-of-mouth takeout, Baidu takeout, and Hungry, the best time for group takeout is actually the school season in September.
The admission of new students brings fresh blood to the university town.
Students who first enter a university campus are curious about everything, and promotion work will be much easier.
However, the group fight suddenly came to an end at the end of April, which was stagnant.