At this time, Joy City was still encountering obstacles in the process of attracting investment, which made everyone in Feng Group, from senior executives to employees, start to feel uneasy.
Two months ago, the Feng Group had just undergone a split. Qin Real Estate was completely independent and cut off business ties with Feng Shi Real Estate.
At that time, Fung Group also experienced a wave of large-scale layoffs, and many old employees were optimized.
The employees and executives who were not laid off thought themselves quite lucky, as they at least kept their jobs.
And based on their experience, when a company conducts a layoff, there will not be another such large-scale layoff for at least three to five years.
But the facts are not optimistic.
Hurricane Investment has suffered continuous investment failures, and Feng Real Estate’s [Joy City] project has been hindered in attracting investment.
If this continues, another round of layoffs is not impossible in order to reduce costs and increase efficiency.
The board of directors is also somewhat worried about Feng’s current development situation.
“Joy City is a new brand after all. It is normal for investment to be unsuccessful. After all, when Qin Jingqiu was in office, all commercial real estate projects were carried out under the name of Qin Real Estate. Although we are an old company, we now need Regain brand influence.”
Feng Shirong stood in front of the floor-to-ceiling window, with a large number of company executives sitting behind him: “When building a shopping mall, location is the most important thing, and our location is better than that of Wanzhong Mall.”
Huang Weitao, director of the real estate business group, nodded: “This is not bad.”
“So we have an advantage, but since we don’t have the ability to attract investment, let’s give the rent a discount for two years. Let’s build up the Joy City brand first.”
In the current commercial complex industry, Wanda is best at branding, and Vanzhong is best at attracting investment.
Joycity wants to get a share of the cake, but it cannot do so without first cutting off the meat.
They have a good location and a lot of traffic. As long as they offer rent discounts for two years, continue to promote investment, make the first mall prosperous, and establish brand value, merchants will naturally flock to the second and third Joy City. .
To put it simply, they want to use the first [Joy City] as a model.
“We have invested a large amount of funds in this project, and we also need preferential rent, which is a big burden for the company.”
“But this is the most appropriate solution at present. If you hesitate at this step, it will be difficult to proceed with the subsequent work.”
“Okay, Mr. Feng, I will arrange for the investment department to do it.”
After the implementation of Joy City’s rental discount plan, it has indeed attracted a large number of brand owners to discuss cooperation.
As Feng Shirong said, the location of Joy City is good, the surrounding traffic is large enough, and after the rent becomes cheap, the attraction is indeed strong enough, and the investment recruitment work gradually becomes smoother.
However, the worries among executives and employees have not diminished.
Joy City is a project that is inherently slow to recover, and even with the preferential rent, Feng still does not have enough profitability.
ˆAlthough the layoff plan has allowed the group to save a lot of cash flow, in this operating model with weak profits but huge investments, they don’t know what will happen in the future.
As a result, there began to be more private discussions, and many people missed Qin Jingqiu’s presence.
Sounds like “If it’s Mr. Qin here…” were mentioned repeatedly during this special period.
Feng Shirong could hear it occasionally, but when he heard it, he could only treat it as not hearing it.
After he returned to China, he was indeed unable to make the Feng family prosperous in a short period of time. Compared with the period when Qin Jingqiu was in power, there was indeed a state of depression. This is an indisputable fact.
Especially the two mistakes he made when he wanted to invest in the Internet industry also reduced his prestige.
But he feels that this is only temporary, and the Joy City project will definitely bring Feng to its peak.
Feng Shirong put his hands in his pockets and looked at the bustling Shanghai outside the floor-to-ceiling window. He pursed his lips and thought of his daughter and her boyfriend at this moment.
He has read a lot of information about Jiang Qin during this period, and has also figured out the cooperation model of the Linchuan Business Gang. He knows that his son-in-law, whom he has never met, is not just building an Internet platform.
In his industrial chain, those dazzling brands are enough to support the traffic required by a commercial complex.
When he thought of this, Feng Shirong would fall into a long silence.